Founding Brand & Content Strategist

KalaKriti isn't looking for someone to manage marketing.

• We're looking for the person who will help define what this brand feels like.
• From the first Instagram post to the unboxing experience, from product stories to campaigns people remember—you'll shape how the world discovers KalaKriti.
• You'll work directly with the Founder to build a luxury home & living brand from day one. That means creating the voice, the personality, the stories, and the moments that make people stop scrolling and start caring.
• If you think branding is just logos and color palettes, this role isn't for you.
• If you believe brands are built through stories, emotions, consistency, and culture—we should talk.

• Build KalaKriti's brand identity, voice, and personality from scratch.
• Turn products into stories that people remember and share.
• Own the content strategy across Instagram, Pinterest, LinkedIn, YouTube, email, and our website.
• Create campaigns that feel premium, timeless, and culturally relevant.
• Work with designers, photographers, videographers, and creators to bring ideas to life.
• Build a content engine that inspires, educates, and converts.
• Shape every customer touchpoint—from packaging and website copy to launch campaigns and social media.
• Spot trends without chasing them, ensuring KalaKriti stays original.
• Experiment, test, learn, and continuously evolve how the brand communicates.
• Be one of the people who defines what KalaKriti becomes over the next five years.

• Thinks like a brand builder, not just a marketer.
• Writes content people actually want to read.
• Understands aesthetics, storytelling, and why people emotionally connect with brands.
• Can transform a simple product into an experience.
• Has strong taste and an even stronger curiosity.
• Loves building from zero instead of inheriting something that's already finished.
• Takes ownership and doesn't wait for instructions.
• Understands modern consumer brands and knows why some brands become movements while others become discounts.

Bonus Points If You...

• Have helped build a consumer or D2C brand before.
• Love home décor, interiors, design, fashion, or luxury brands.
• Have an eye for visual storytelling and creative direction.
• Understand SEO, content strategy, and community building.
• Stay ahead of culture, design, and digital trends.
• Have a portfolio that makes us stop scrolling.

Why This Role Is Different..

• This isn't another marketing job.
• You're joining as one of the earliest members of KalaKriti.
• You'll have a real voice in how the brand looks, sounds, and grows. Your ideas won't wait months for approval—they'll become reality.
• If you want ownership, creative freedom, and the opportunity to build a brand from day one, you'll fit right in.

The Kalakriti is a growing home décor, lifestyle, and design-led retail brand built around craftsmanship, aesthetics, and customer trust. We bring together thoughtfully selected products that help people create beautiful, warm, and meaningful spaces.

• Our focus is not only on selling products, but on helping customers discover pieces that match their taste, home, and lifestyle. From product selection to customer experience, we care about quality, presentation, service, and long-term relationships.
• At The Kalakriti, we are building a brand that blends creativity with business discipline — where design, operations, sales, and customer experience all work together to create a premium and trustworthy retail experience.

The Kalakriti is built on four core principles:

1. Craft & Quality First. We value products that feel meaningful, well-made, and visually strong. Every detail matters — from how a product looks to how it is presented to the customer.

2. Customer Trust: We believe customers should feel confident, respected, and guided. Our team is expected to listen carefully, understand customer needs, and create a helpful buying experience.

3. Ownership Mindset: We are a growing company, so every team member is expected to take responsibility, solve problems, and think beyond just their assigned task.

4. Creativity with Discipline: We encourage new ideas, better presentation, and fresh thinking — but we also believe in consistency, process, punctuality, and execution.

We are looking for people who are sincere, detail-oriented, customer-focused, and excited to grow with a brand that is building something meaningful in the home décor and lifestyle space.