Field Marketing Representative

Field Marketing Manager – Whitepapers LaunchMission

Drive regional demand generation by executing high-impact executive engagement programs, field events, roundtables, partnerships, and account-based marketing (ABM) initiatives that generate qualified pipeline and strengthen enterprise relationships.

1. Executive Events & Roundtables (35%)

• Plan and execute CXO roundtables, symposiums, and leadership forums
• Coordinate venues, vendors, and event logistics
• Manage speaker and attendee experience
• Ensure seamless event execution
• Deliver post-event engagement plans

2. Account-Based Marketing (ABM) (20%)

• Build region-specific target account plans
• Collaborate with sales on enterprise outreach
• Personalize campaigns for strategic accounts
• Drive executive meeting opportunities
• Support pipeline acceleration

3. Partner Marketing (15%)

• Execute joint campaigns with technology partners
• Coordinate co-branded events and webinars
• Manage partner deliverables
• Track campaign outcomes
• Strengthen ecosystem relationships

4. Regional Campaigns (15%)

• Execute local demand generation campaigns
• Promote whitepapers, reports, and events
• Manage email and LinkedIn outreach
• Drive registrations and attendance
• Increase regional brand visibility

5. Event Performance & Pipeline (10%)

• Track registrations, attendance, and engagement
• Measure pipeline generated from events
• Analyze campaign ROI
• Share post-event insights and recommendations
• Improve future event performance

6. Cross-functional Collaboration (5%)

Coordinate with:

• Sales
• Marketing
• PMO
• Content
• Design
• Research
• Operations

Ensure every campaign converts into measurable business outcomes.

Daily Responsibilities

• Coordinate upcoming executive events
• Engage target accounts and partners
• Monitor registrations and attendee confirmations
• Execute regional marketing campaigns
• Work with sales on follow-ups
• Track event-generated pipeline
• Review campaign performance
• Share execution updates

KPIs

• Marketing Qualified Leads (MQLs)
• Event registrations
• Executive attendance rate
• Qualified meetings generated
• Pipeline influenced
• Revenue sourced from field marketing
• Partner campaign performance
• Account engagement
• Event ROI
• Customer satisfaction

Skills Required

• B2B Field Marketing
• Event Marketing
• Account-Based Marketing (ABM)
• Partner Marketing
• Campaign Management
• Project Management
• Executive Communication
• Budget Management
• CRM & Marketing Automation
• Analytics & Reporting

What Success Looks Like

A successful Field Marketing Manager at Whitepapers Launch transforms executive engagement into business growth. They deliver exceptional leadership forums, build strong partner ecosystems, execute targeted regional campaigns, and create a consistent flow of qualified enterprise opportunities. Their success is measured not by the number of events delivered, but by the pipeline, relationships, and revenue those events generate.