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Field Marketing Manager
Actively Reviewing
CNH
Job Description
About Us
Innovation. Sustainability. Productivity. This is how we are Breaking New Ground in our mission to sustainably advance the noble work of farmers and builders everywhere. With a growing global population and increased demands on resources, our products are instrumental to feeding and sheltering the world.
From developing products that run on alternative power to productivity-enhancing precision tech, we are delivering solutions that benefit people – and they are possible thanks to people like you. If the opportunity to build your skills as part of a collaborative, global team excites you, you’re in the right place.
Grow a Career. Build a Future!
Be part of this company at the forefront of agriculture and construction, that passionately innovates to drive customer efficiency and success. And we know innovation can’t happen without collaboration. So, everything we do at CNH Industrial is about reaching new heights as one team, always delivering for the good of our customers.
Job Purpose
Lead and coordinate field marketing activities for AG India.
Key Responsibilities
Primary and Secondary duties:
Essential experience and skills: 10-15 years’ experience in Product Marketing / brand marketing/ marketing communication roles in automotive/ capital goods/ industrial / consumer durables sector. Experience of working in product marketing in automotive/tractors/ag machinery is a plus.
Preferred Qualifications
Education/Qualifications: MBA (full time)
What We Offer
We offer dynamic career opportunities across an international landscape. As an equal opportunity employer, we are committed to delivering value for all our employees and fostering a culture of respect.
Benefits
At CNH, we understand that the best solutions come from the diverse experiences and skills of our people. Here, you will be empowered to grow your career, to follow your passion, and help build a better future. To support our employees, we offer regional comprehensive benefits, including:
Innovation. Sustainability. Productivity. This is how we are Breaking New Ground in our mission to sustainably advance the noble work of farmers and builders everywhere. With a growing global population and increased demands on resources, our products are instrumental to feeding and sheltering the world.
From developing products that run on alternative power to productivity-enhancing precision tech, we are delivering solutions that benefit people – and they are possible thanks to people like you. If the opportunity to build your skills as part of a collaborative, global team excites you, you’re in the right place.
Grow a Career. Build a Future!
Be part of this company at the forefront of agriculture and construction, that passionately innovates to drive customer efficiency and success. And we know innovation can’t happen without collaboration. So, everything we do at CNH Industrial is about reaching new heights as one team, always delivering for the good of our customers.
Job Purpose
Lead and coordinate field marketing activities for AG India.
Key Responsibilities
Primary and Secondary duties:
- Overall demand planning, CBU wise bifurcation, activities and budgets to support the same.
- Planning, managing and controlling zonal marketing budgets.
- CBU wise and dealer wise BTL marketing support plans – vans, demo, display, meets, digital mktg support, digital leads, etc.
- Coordination with respective brand/product leads for CBU & dealer level requirements.
- Track competition activity, sales, prices at local level, transaction price monitoring input to central mktg
- Regular training to TMs/dealer teams
- Support CBU field marketing lead and CBU teams for local marketing activities, van campaigns, events, activations to build brand awareness and equity at local level.
- Support CBU field marketing for digital lead generation and hyper local digital presence.
- Support CBU field marketing in execution of local events/activations for brand visibility and lead generation through SOPs and budgets.
Essential experience and skills: 10-15 years’ experience in Product Marketing / brand marketing/ marketing communication roles in automotive/ capital goods/ industrial / consumer durables sector. Experience of working in product marketing in automotive/tractors/ag machinery is a plus.
Preferred Qualifications
Education/Qualifications: MBA (full time)
What We Offer
We offer dynamic career opportunities across an international landscape. As an equal opportunity employer, we are committed to delivering value for all our employees and fostering a culture of respect.
Benefits
At CNH, we understand that the best solutions come from the diverse experiences and skills of our people. Here, you will be empowered to grow your career, to follow your passion, and help build a better future. To support our employees, we offer regional comprehensive benefits, including:
- Flexible work arrangements
- Savings & Retirement benefits
- Tuition reimbursement
- Parental leave
- Adoption assistance
- Fertility & Family building support
- Employee Assistance Programs
- Charitable contribution matching and Volunteer Time Off
Required Skills
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