F&B Strategy & Commercial Manager

About the company

Treebo Hospitality Ventures (THV) is a hotel group operating with a mission of "democratising

the joy of travel". We focus on the affordable segments of the market — economy to

mid-market — to cater to the next 100 million travellers who will experience the joy of travel

over the next 10 years. We offer these guests a high-quality experience at an affordable price

point, with a portfolio of 800+ hotels across 120+ cities.

We operate through multiple brands catering to different sub-segments:

● Itsy (₹1000–1500)

● Treebo and Treebo Premium (₹1500–3000)

● Medalio, our newly launched affordable luxury brand (₹3000–6000 per night)

We are also the master franchisee of Accor Hotels in India for their Ibis and Mercure brands,

which cater to larger mid-market properties.

We are the most loved hotel chain in the affordable segment, with an average rating of 7.8/10

across independent review platforms — and we are just getting starte

Role Overview

We are looking for a commercially driven F&B leader to own end-to-end food & beverage

revenue and profitability across our hotel portfolio. This role will be responsible for pricing,

product mix, digital growth, go-to-market strategy, and performance management across all

F&B revenue streams.

The role goes beyond in-house restaurants and covers dine-in, online ordering & delivery

platforms, banquets & MICE, outdoor catering, promotions, and local activations. The individual

will play a key role in shaping what we sell, where we sell, how we price, and how we scale F&B

profitably.This is a hands-on role for someone who thinks like an operator, understands P&Ls deeply, anduses data, customer insights, and experimentation to drive growth.

Key Responsibilities

• Commercial & Pricing Ownership
• Own overall F&B revenue and contribution margins across all channels
• Define pricing strategy for menus, combos, packages, and services considering food cost,
• demand patterns, competition, and guest segments
• Drive margin optimization through pricing, portion control, menu engineering, and bundle
• design
• Work closely with procurement, finance, and operations to control food costs and improve unit economics
• Design differentiated pricing strategies for dine-in, room service, corporate clients, long-stay
• guests, online delivery, banquets, and catering
• Digital Growth & Demand Generation
• Own performance and growth on online ordering and delivery platforms (aggregators and direct channels)
• Drive visibility and conversion through Google My Business optimization, ratings & reviews,
• menu visibility, and local SEO
• Partner with marketing teams on performance marketing, promotions, offers, and campaigns to drive F&B demand
• Plan and execute local activations, on-ground promotions, and partnerships to increase footfall and local relevance
• Revenue Streams Expansion
• Drive growth across multiple F&B revenue streams including:
• In-house restaurants and dine-in
• Online ordering and delivery
• Banquets & MICE
• Outdoor catering and bulk orders
• Corporate and long-stay meal programs
• Identify opportunities to launch new offerings, formats, or packages based on guest needs and hotel demand patterns
• Sales & Go-to-Market Strategy
• Identify and prioritize target customer segments (business travelers, families, corporate clients,
• long-stay guests, local customers, etc.)
• Define channel-wise and day-part strategies (breakfast, lunch, dinner, events)
• Work closely with sales teams to enable banquet, corporate, and group F&B revenue
• Translate strategy into clear playbooks for hotel teams to execute consistently
• Performance Tracking & Insights
• Track and analyze key metrics such as F&B revenue, channel-wise performance, item-level

margins, and promotion ROI

• Use data, guest feedback, and market insights to continuously refine menus, pricing, and offers
• Build dashboards and reports to support leadership decision-making and rapid course correction
• Cross-Functional Collaboration
• Work closely with chefs, operations, procurement, finance, sales, and marketing teams
• Ensure alignment between commercial strategy and on-ground execution across hotels
• Act as the single point of ownership for F&B commercial outcomes

Experience & Skills Must-Have

• 4–10 years of experience in F&B commercial strategy, revenue management, pricing, category
• management, or growth roles
• Experience across restaurants, hotel chains, QSR, food-tech, or food retail environments
• Strong exposure to menu pricing, bundle design, promotions, and margin management
• Hands-on experience working with digital channels such as online ordering platforms,
• aggregators, or performance-led promotions
• Strong commercial mindset with comfort around numbers, data, and P&L ownership

Good-to-Have

• Experience managing multiple outlets, hotels, or locations
• Exposure to banquet, MICE, catering, or corporate F&B revenue streams
• Ability to work with data tools (Excel / Sheets / dashboards)
• Experience scaling standardized F&B playbooks across locations