Executive Area Sales ROTN

Actively Reviewing the Applications

The Hershey Company

India, Tamil Nadu, Coimbatore Full-Time On-site

Posted 6 hours ago • Apply by June 9, 2026

Job Description

Location: Coimbatore, Tamilnadu, India

Position Title: Area Sales Executive GT

Summary:

The Areas Sales Executive is responsible to develop plans to increase sales, customer base and expand distributors across all Hershey India products in an assigned geographical area as per sales targets.

The key responsibilities of the role include connecting with distributors to increase customer base, setting targets for each sales officer, evaluating performance of the sales team and analyzing sales figures.

Major Duties/Responsibilities:

Manage Sales Infrastructure

Able to firm up S&D plan for the year based on territory priorities and execute effectively
Fix quarterly phasing in discussion with SOs and build the plans at a PJP level
Analyze potential areas in assigned geography where Distributor appointment would enhance business prospects.

Distributor management

Understands how to appoint right Distributors and evaluate them on financial strength, infrastructure , experience, market standing.
Make channel partner adequacy plan and ensure execution of the same
Lead distributor performance review and objective setting
Manage Distributor hygiene

Sales and Operation Management

Ability to give right demand forecast
Analyse past trends on demand FC and course correct
Draft Local Trade promotion plans to fulfill gaps or where potential exceeds FC.
Review team on months secondary sales objectives
Review and Reporting: Collate data and prepare reports to track various parameters e.g. Sales Efficiency, Sales Achievement and EDGE Scorecard and discus Sales MIS and EDGE Scorecard with the Team.

Sales Development

Ability to design and execute trade promotion plan
Identify activation opportunity with respect to a brand, occasion or an event Communicate activity objectives/ success metrics and execution plan.
Ensure effective merchandising in Key outlets

Manage Talent

Coach the Territory Heads on the Sales Execution and Territory Management
Ensure complete staffing
Identify Learning and Development areas for the team and lead implementation of the Sales Training Program
Set KRA for Self and team in line with organisation priorities and ensure cascade of company objectives within team and with channel partners

Key KPIs:

Volume of sales (INR)
Fill rate
Margin
Reach (no. of outlets, no. of small towns)
Brand building activities / POS activations
Attrition of manpower

Minimum knowledge, skills and abilities required to successfully perform major duties/responsibilities:

Knowledge:

Must be from FMCG industry.
Experienced in handling multiple categories.
Must have experience in Modern trade
Awareness of the regional language of area assigned preferred
Experience in the market assigned

Skills:

Good analytical and problem solving skills
Good communication skills
Proficient in Microsoft Office applications
Excellent management, leadership and organizational skills
Exceptional customer service skills
Outstanding negotiation and consultative sales skills

Minimum Education and Experience Requirements:

Education:

Graduate, MBA preferred, Candidates from Business Schools are preferred

Experience:

6 – 8 years of Experience. Has worked in FMCG industry in sales

Has worked in Rest of Tamil Nadu area.