Event Manager

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Location: Multi-location role (across PlayAll venues)

Reporting to: Central Operations / Leadership Team

Role Summary

The Event Manager will own end-to-end planning, execution, and scaling of events across all PlayAll locations. This role manages a team of Event Executives, builds sponsorship partnerships, and designs unique, repeatable, revenue-positive event formats that strengthen the PlayAll brand.

Key Responsibilities

1. Event Strategy & Planning

     Design and execute a central events calendar across all PlayAll locations.

• Conceptualize new, engaging formats (tournaments, leagues, corporate events, kids events, themed sports days).
• Ensure events align with brand, revenue, and community goals.

2. Event Execution & Operations

• Oversee end-to-end execution: planning, staffing, vendor coordination, on-ground delivery.
• Ensure SOP adherence, quality control, and smooth on-ground experience.
• Solve last-minute operational issues independently.

3. Team Management

• Lead and manage Event Executives across locations.
• Allocate events, set clear KPIs, review performance, and train the team.
• Ensure discipline, timelines, and execution excellence.

4. Sponsorships & Partnerships

• Identify and onboard corporate sponsors, local brands, schools, and partners.
• Pitch event concepts and close sponsorship deals.
• Coordinate sponsor branding, visibility, and deliverables during events.

5. Revenue & Performance Tracking

• Own event P&L: pricing, sponsorship revenue, costs.
• Track metrics: participation, revenue, repeatability, sponsor ROI.
• Share post-event reports and insights with leadership.

6. Cross-Functional Coordination

• Work closely with Operations, Marketing, Sales, and Venue Managers.
• Ensure marketing support, registrations, and on-ground readiness.

Required Skills & Experience

• 3–5 years of experience in event management, sports events preferred.
• Experience managing multiple events simultaneously across locations.
• Strong people management and vendor coordination skills.
• Proven experience in sponsorship sales or partnerships.
• High ownership mindset; comfortable with weekends and peak-hour work.
• Strong communication, negotiation, and execution skills.

What Success Looks Like

• Well-run, scalable events with consistent quality across locations.
• Growing sponsorship revenue and strong partner relationships.
• Reliable, trained event team that executes independently.
• Events that drive footfall, revenue, and brand recall.

Why Join PlayAll

• Ownership of events at scale across a fast-growing sports platform.
• High visibility role with direct impact on revenue and brand.
• Opportunity to build India’s most engaging community sports events ecosystem.

If you want, next step could be:

• KPI sheet linked to this JD
• Career progression (Event Manager → Head of Events)
• Variable pay / incentive structure for sponsorships and event performance