Email Marketing Specialist

Company Description

Kashan Group is a dynamic organization dedicated to delivering innovative solutions to meet the evolving needs of businesses. With a focus on creating value and driving growth, we combine expertise in technology, marketing, and customer engagement to help companies excel in their respective industries. Our collaborative team is committed to fostering a culture of excellence, creativity, and innovation. At Kashan Group, we empower our employees to thrive professionally in a supportive and inspiring environment.

Role Description

The Email Marketing Specialist is a full-time, on-site role based in Gurugram. The specialist will be responsible for developing, executing, and optimizing email marketing campaigns to engage and retain customers. Key responsibilities include managing email marketing software, analyzing campaign performance, developing effective marketing strategies, and collaborating with cross-functional teams to support lead generation efforts. The role also involves monitoring email metrics, improving email automation processes, and ensuring that content aligns with marketing objectives.

Qualifications

• Proficiency in Email Marketing Software and Marketing Automation
• Experience with Marketing Analytics for tracking and improving campaign performance
• Strong skills in Lead Generation and developing targeted email campaigns
• Excellent Communication skills, both written and verbal
• Familiarity with digital marketing strategies and tools
• Strong organizational and project management skills
• Experience in data-driven marketing is an advantage
• Bachelor's degree in Marketing, Communications, or a related field preferred