Email Marketing Specialist

Job Description

About Goodlifestyle Media Goodlifestyle Media is a performance-driven creative and marketing agency specializing in fashion, lifestyle, and e-commerce brands. We build brands that inspire ? blending strategy, storytelling, and data to drive growth and customer loyalty. Our current portfolio includes Afloir , a premium unisex lifestyle fashion brand rooted in quiet luxury and modern elegance. Role Overview We are looking for a highly skilled Email Marketing Specialist to plan, execute, and optimize email marketing campaigns that convert. You?ll manage the full lifecycle from strategy and segmentation to automation and analytics for brands under Goodlifestyle Media. Your mission is to create beautiful, high-performing email flows and campaigns that enhance customer retention, build brand loyalty, and drive sales. Key Responsibilities Plan and execute weekly email and SMS campaigns for brand and partner brands. Design & build emails using Klaviyo (or similar platforms) ensuring mobile-first, premium visuals. Set up automation flows (Welcome Series, Abandoned Cart, Browse Abandonment, Post-Purchase, Winback). Segment audiences based on customer behavior, demographics, and purchase history. A/B test subject lines, visuals, send times, and call-to-actions to optimize performance. Analyze campaign data (open rates, CTR, revenue, conversions) and provide actionable insights. Collaborate with creative and performance teams to align email strategy with overall marketing goals. Maintain a consistent tone, design, and brand storytelling for brands. Requirements 2+ years of experience in email marketing , preferably in fashion, lifestyle, or e-commerce . Hands-on experience with Klaviyo, canva, content creation or similar tools . Strong understanding of email automation, flows, and deliverability best practices . Creative eye for design, copywriting, and storytelling . Data-driven mindset with solid analytical and reporting skills . Ability to work independently, meet deadlines, and manage multiple brand accounts. Preferred Skills Experience with Shopify integrations and e-commerce analytics . Basic understanding of SMS marketing and customer retention funnels. Familiarity with luxury or premium brand communication style . Photoshop or Canva design proficiency (a plus). What We Offer Opportunity to work with premium and fast-growing lifestyle brands. Creative freedom and leadership potential in a high-performance environment. Performance-based bonuses and growth opportunities within Goodlifestyle Media. Flexible working hours and remote collaboration. How to Apply Send your resume, portfolio and a short note about your best-performing email campaign to [email protected] with the subject line: ?Email Marketing Specialist ? [Your Name]?