Director / VP - Content

Role Overview

Kuku TV – India's #1 micro-drama platform – is looking for a visionary content leader to own and shape the future of storytelling at scale. As Vice President, Content, you will be the creative and strategic force behind our content universe: defining what we make, how we make it, and how it performs.

This is one of the most consequential roles at Kuku TV. You will lead a large cross-functional content organisation spanning development, production, creative strategy, and language verticals – directly influencing millions of viewers across India and beyond. You will report to the Founder/CEO and work closely with our technology, data, and growth teams to build an AI- powered content engine unlike anything in the industry.

Key Responsibilities

Define & Own the Content Vision

• Set the creative and strategic direction for Kuku TV's content slate – across genres, languages, formats, and release cadences.
• Build a differentiated point of view on what micro-drama audiences in India want, and translate that into a compelling content pipeline.
• Champion original IP and exclusive storytelling formats that cement Kuku TV's category leadership.
  
  

Lead Content Development & Production

• Own end-to-end content lifecycle – from brief and greenlight to production, delivery, and post-launch performance.
• Build and manage a high-output production machine capable of delivering hundreds of shows per month across 6+ languages.
• Partner with writers, directors, and production houses; maintain quality standards while scaling volume aggressively.
• Drive adoption of AI-powered tools across the content stack – pitch, script, production, and post-production.
  
  

Drive Audience & Business Outcomes

• Own content-led engagement, retention, and growth metrics – ensuring the slate delivers measurable business impact.
• Work closely with the Data & Product teams to leverage audience insights, watch behaviour, and performance analytics to inform the content roadmap.
• Build feedback loops between content performance and content decisions, operationalising a data-informed creative culture.
  
  

Build & Scale the Content Organisation

• Lead a large, multi-functional team including creative development, scripting, production, and language verticals.
• Attract, develop, and retain top creative talent; build a culture of ownership, speed, and
  
  

storytelling excellence.

• Establish scalable processes, systems, and governance to support rapid growth without sacrificing quality.
  
  

Strategic Partnerships & Ecosystem

• Identify and develop relationships with top-tier writers, directors, talent, and production partners.
• Collaborate with the Brand Integrations and Growth teams to build commercially viable content formats and sponsorship-friendly IP.
• Represent Kuku TV in industry forums, talent communities, and content partnerships as a creative thought leader.
  
  

Requirements

Education

• MBA or Master's degree from a top institution (IIMs, MICA, NIFT, or equivalent); undergraduate degree from a top institution (IITs, SRCC, LSR, NIFT, MICA, or equivalent).
  
  

Experience

• 12–16 years of experience in content, with at least 5 years in a senior leadership role at a digital media, OTT, or entertainment company.
• Demonstrated track record of building and managing high-output content operations at scale.
• Deep familiarity with the Indian content landscape – languages, audience sensibilities, formats, and regional storytelling traditions.
• Prior experience managing large cross-functional teams (development, scripting, production) across multiple language markets.
  
  

Skills & Attributes

• Exceptional creative judgment – the ability to identify, greenlight, and champion great stories.
• Strong commercial acumen – understanding of how content drives business metrics, including engagement, retention, and revenue.
• Data fluency – comfortable using performance analytics to guide editorial decisions.
• Experience or strong familiarity with AI-assisted content workflows is a significant advantage.
• Highly organised, systems-oriented thinker who can manage scale without losing creative sharpness.
  
  

What We're Looking For

• A builder: someone who has created content organisations from the ground up or significantly scaled them.
• A creative operator: equal parts storyteller and operator – capable of going from creative brief to P&L review in the same week.
• A category thinker: someone who doesn't just follow formats but invents them; who understands the micro-drama opportunity and wants to define it globally.
• A people magnet: a leader who attracts great talent, builds trust across functions, and creates an environment where creativity thrives.
• Speed and ambition: someone who thrives in fast-moving, high-stakes environments and wants to build something genuinely new.
  
  

About Kuku

Founded in 2018 by IIT Jodhpur alumni and Forbes 30 Under 30 honourees – Lal Chand Bisu (CEO), Vinod Kumar Meena (COO), and Vikas Goyal (CTO) – Kuku has grown to 300M+ installs across its flagship platforms: Kuku TV (micro-drama), Kuku FM (audio storytelling), and Guru (microlearning).

Our AI-powered storytelling stack powers the entire business engine – from pitch to production to promotion to personalisation. Backed by marquee investors including The Fundamentum Partnership, Krafton Inc., Vertex Ventures SEA & India, Granite Asia, IFC, Vertex Growth Fund, India Quotient, V Cube Ventures, 3one4 Capital, and other leading global VCs, Kuku continues to strengthen its position as an AI- native storytelling platform built from Bharat for global audiences.

🌐 Website: www.kukufm.com

📱 Android App: Google Play

📱 iOS App: App Store

🔗 LinkedIn: KUKU

📢 Ready to make an impact? Apply now!

Skills: content,partnership,production,retention,engagement,scale,storytelling,analytics