Digital PR Specialist

About One08 Agency One08 is a specialist SEO agency based in Melbourne, Australia. We help brands grow their organic visibility and authority. Digital PR is central to how we earn high-quality, authoritative coverage and backlinks for our clients, and that's where this role comes in.

About the Role This is a Digital PR role focused entirely on the Australian market. You'll plan and execute earned-media and link-building campaigns aimed at Australian publications, journalists, and online outlets, securing coverage and backlinks that build domain authority and drive our clients' organic search performance. The position is part-time and fully remote, and we're open to candidates based in India. You'll work to Australian timelines, so some overlap with Australian business hours (AEST/AEDT) is required for outreach and team coordination.

Key Responsibilities

• Plan and execute digital PR campaigns targeting Australian media and online publications, with a focus on earning authoritative backlinks.
• Build and maintain media lists of relevant Australian journalists, editors, bloggers, and publications.
• Write and pitch press releases, expert commentary, data stories, and newsjacking angles tailored to Australian audiences.
• Identify reactive PR opportunities through journalist request platforms (e.g., Qwoted, Featured, SourceBottle).
• Conduct outreach to Australian journalists and secure placements, brand mentions, and high-authority links.
• Develop data-led and creative campaign ideas (surveys, studies, trend pieces) that earn organic coverage and links.
• Assess link quality and relevance (domain authority, topical relevance, traffic) in line with SEO best practice.
• Track, measure, and report on coverage, backlinks, domain authority, referral traffic, and campaign impact on rankings.
• Collaborate closely with our SEO and content teams to align PR with link-building and ranking goals.
• Stay current on the Australian media landscape, news cycles, and trending topics.

Requirements

• 2+ years' experience in digital PR, link building, or media outreach (agency or SEO-focused experience preferred).
• Demonstrated success securing online coverage and authoritative backlinks, with Australian-market experience strongly preferred (UK or US also valued).
• Solid understanding of SEO fundamentals and how digital PR drives organic performance.
• Excellent written English, with the ability to craft compelling pitches and press materials for an Australian audience.
• Familiarity with PR/outreach and SEO tools (e.g., Cision, Muck Rack, Roxhill, BuzzStream, Ahrefs, SEMrush).
• Self-directed, organised, and comfortable working independently in a remote setup.
• Able to overlap with Australian business hours as required.

Nice to Have

• Existing relationships with Australian journalists or media contacts.
• Hands-on experience with link-building campaigns and outreach at scale.
• Familiarity with the Australian media landscape and consumer interests.

What We Offer

• Flexible, part-time remote work with a growing Australian SEO agency.
• ₹15,000 / month (negotiable)
• Exposure to digital PR and link-building across a varied client base.
• A collaborative, results-focused team culture.

How to Apply Send your CV, a short cover note, and examples of Australian (or other) coverage and backlinks you've secured to [email/application link].