Digital & Performance Marketing Manager

About Social Bird Media

Social Bird Media is a fast-growing, new-age influencer marketing agency connecting impactful brands with powerful voices. We specialize in storytelling, creator-led marketing, and ROI-focused digital campaigns across lifestyle, D2C, fintech, and more. We collaborate with top-tier creators and brands to deliver creative, high-impact solutions that amplify online presence.

𝗥𝗼𝗹𝗲 𝗢𝘃𝗲𝗿𝘃𝗶𝗲𝘄

We are hiring a Digital Marketing Executive / Manager who can drive SEO, Google Ads, and funnel optimization to deliver measurable growth for our clients.

This role is ideal for someone who understands how traffic, content, ads, and influencers come together into one high-converting digital funnel and enjoys both strategy and hands-on execution.

𝗞𝗲𝘆 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀

SEO & Organic Growth

• Conduct keyword research, on-page SEO, and content optimization.

• Improve website visibility through SEO-driven content strategies.

• Monitor rankings, traffic, and performance using GA4, Google Search Console, and SEO tools.

• Collaborate with content teams to align SEO with brand and campaign goals.

𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 & 𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴

• Plan, execute, and optimize Google Ads campaigns (Search, Display, YouTube, Performance Max).

• Continuously improve CTR, CPC, Quality Score, and ROAS through testing and optimization.

• Align paid campaigns with content and influencer-led funnels.

• Manage budgets and ensure performance efficiency.

𝗙𝘂𝗻𝗻𝗲𝗹 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻 & 𝗨𝘀𝗲𝗿 𝗝𝗼𝘂𝗿𝗻𝗲𝘆

• Analyze and optimize the end-to-end digital marketing funnel.

• Improve landing pages, CTAs, user flow, and conversion paths.

• Use A/B testing, heatmaps, and analytics to reduce drop-offs.

• Integrate SEO, paid ads, and influencer touchpoints into one cohesive journey.

𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀, 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀 & 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻

• Track and analyze performance across SEO, Google Ads, and GA4.

• Share actionable insights to improve funnel efficiency and conversions.

• Experiment with AI tools, automation, and emerging digital channels.

• Stay updated with performance marketing trends and platform updates.

𝗚𝗼𝗼𝗱 𝘁𝗼 𝗛𝗮𝘃𝗲

• Understanding of content marketing, ad creatives, hooks, and storytelling to support performance campaigns.

• Experience working alongside creators or influencer marketing teams.

• Familiarity with CRO tools, automation platforms, or AI-based marketing tools.

𝗣𝗿𝗲𝗳𝗲𝗿𝗿𝗲𝗱 𝗤𝘂𝗮𝗹𝗶𝗳𝗶𝗰𝗮𝘁𝗶𝗼𝗻𝘀

• 1–4 years of experience in digital marketing or performance marketing.

• Strong understanding of SEO, Google Ads, and funnel optimization.

• Data-driven mindset with a balance of creativity and analysis.

• Hands-on experience with performance marketing tools.

Ability to work in a fast-paced, growth-focused agency environment.

📍 Location: Paschim Vihar, New Delhi

🕒 Shift Timings: Flexible working hours

Compensation: As per market standards / competitive (fixed + performance-based incentives)