Digital Marketing Strategist

Company Description TruckGuru is one of India’s leading technology-driven logistics platforms, specializing in Full Truckload (FTL) freight movement across a reliable pan-India transport network. Since 2016, TruckGuru has connected businesses with verified truck owners and transport partners, offering fast online truck booking, transparent pricing, real-time shipment tracking, and dedicated logistics support. The company serves a wide range of industries such as FMCG, e-commerce, pharmaceuticals, engineering, chemicals, construction, automotive, textiles, and industrial manufacturing. With an extensive fleet that includes open, container, platform, trailer, and mini trucks as well as Tata Ace and pickup vehicles, TruckGuru focuses on safe, on-time deliveries and operational excellence. The organization is committed to making logistics simple, transparent, and technology-enabled while maintaining strong customer satisfaction.
Role Description This is a full-time, on-site Digital Marketing Strategist role based in Vadodara. The Digital Marketing Strategist will develop and execute data-driven digital marketing strategies to increase brand visibility, generate qualified leads, and support business growth across TruckGuru’s logistics offerings. Day-to-day responsibilities include planning and managing performance campaigns, optimizing SEO and SEM, driving social media and content initiatives, and overseeing email marketing and marketing automation activities. The role involves analyzing campaign performance, preparing reports, and recommending improvements to maximize ROI. The Digital Marketing Strategist will collaborate closely with sales, operations, and product teams to ensure marketing efforts align with business objectives and customer needs.
Qualifications

• Strong skills in digital marketing strategy, SEO, SEM/PPC, and online advertising across platforms such as Google Ads and social media.
• Experience with social media marketing, content marketing, and email marketing to drive engagement and lead generation.
• Proficiency in analytics tools (e.g., Google Analytics, Search Console, ad platform dashboards) and the ability to interpret data and optimize campaigns.
• Familiarity with marketing automation, CRM systems, and lead nurturing workflows.
• Ability to conduct market and competitor research and translate insights into actionable marketing plans.
• Strong written and verbal communication skills, with the ability to craft clear, persuasive messaging tailored to different audiences.
• Solid project management skills, including the ability to prioritize tasks, meet deadlines, and coordinate with cross-functional teams.
• Bachelor’s degree in Marketing, Business, Communications, or a related field; relevant certifications in digital marketing are an advantage.
• Experience in logistics, transportation, or B2B services is beneficial but not mandatory.
• Comfort working in an on-site, fast-paced environment with a focus on continuous improvement and customer-centric thinking.