Digital Marketing Specialist

Job Description

Job Title: Marketing Executive ? ReNewX InfraTech Pvt Ltd Location: Science City, Ahmedabad Experience: 1?4 Years Salary Range: ?3.0 ? ?4.5 LPA (Based on skills & portfolio) Wattnomics is transforming how industries monitor, optimize and manage their energy. With cutting-edge EMS, IoT devices, industrial analytics, digital tools, EPC capabilities and BESS solutions, we help factories across India reduce energy cost, enhance productivity and accelerate sustainability. ReNewX InfraTech Pvt Ltd is our EPC and turnkey projects arm providing solar + energy infrastructure services across industrial and commercial sectors. We are looking for a creative, organized and proactive Marketing Executive who can independently manage end-to-end marketing activities for both brands. Key Responsibilities (KRAs) Marketing Strategy & Planning - Develop quarterly and monthly marketing plans for both brands - Create brand positioning, messaging and communication frameworks - Identify marketing channels for demand generation, brand building & lead nurturing Content Creation - Write high-quality content for LinkedIn posts, website pages, blogs, case studies & brochures - Create pitch decks, customer presentations, and marketing collateral - Ideate content calendars and storytelling formats aligned to business goals Social Media Management - Manage LinkedIn pages - Plan & schedule posts regularly - Track performance, engagement & analytics - Respond to comments and boost relevant reach Graphic Designing - Design creatives for social media, brochures, product sheets, presentations - Create simple infographics, process diagrams, and brand visuals - Ensure all creatives follow branding guidelines Website Management - Update website content regularly - Coordinate with developers for UI/UX enhancements - Optimize pages for SEO (keywords, meta tags, structure) Marketing Operations - Build and maintain a marketing assets library - Support sales team with collateral, proposals and case-study content - Maintain CRM hygiene and assist in lead nurturing workflows Cross-Functional Coordination - Work closely with Sales, Product & Leadership teams - Understand EPC/EMS projects and convert technical content into easy-to-understand messaging - Support internal branding, employer branding and event planning Required Skills & Expertise Core Skills - Content Writing (Mandatory) - Social Media Marketing - Graphic Designing - Basic Website/WordPress/SEO knowledge - Understanding of B2B or industrial marketing - Ability to convert technical concepts into simple, engaging content Professional Competencies - Strong storytelling capability - Organized & process-oriented approach - Self-driven and able to work with minimal supervision - Creative thinker with ability to execute - Strong research and analytical mindset - Good communication (verbal + written) Educational Qualification - Bachelor's degree in Marketing/ Mass Communication/Business Administration or related field - Certifications in Digital Marketing/Graphic Design will be an added advantage Why Join ReNewX InfraTech? At ReNewX InfraTech, you are not just taking a job but joining the future of industrial energy intelligence. - Work across high-growth domain - Complete ownership of marketing vertical - Fast-track learning in Renewable energy, EMS, IoT & sustainability - Exposure to leadership team and real impact across industries - Open, innovative and learning-driven culture - Opportunity to lead marketing as the company scales