Digital Marketing Specialist

Job Description

About Urban Nexus: Urban Nexus is a next-generation digital marketing and AI-driven strategy firm helping brands accelerate growth through intelligent marketing solutions. We blend creativity, data, and artificial intelligence to deliver digital performance that drives real business impact. As part of our expansion, we?re seeking an analytical and forward-thinking Digital Marketing Analyst with strong expertise in SEO, Ad Management, and Performance Marketing. This role is ideal for someone who understands the digital ecosystem end-to-end and can drive growth using strategy, analytics, and automation. Key responsibilites: SEO & Organic Growth Develop and implement advanced SEO strategies using AI insights and automation tools. Conduct keyword research, competitor benchmarking, and SERP trend analysis. Execute on-page and off-page SEO best practices, including internal linking, schema, and technical audits. Build and manage high-quality backlinks through ethical link-building practices. Optimize blog content, landing pages, and web structure to improve organic visibility. Ad Management & Paid Campaigns (Meta + Google Ads) Plan, launch, and optimize Facebook/Instagram Ads and Google Ads campaigns for lead generation and brand growth. Develop ad creatives, copies, A/B testing assets, and funnel strategies. Monitor campaign KPIs such as CPC, CTR, cost per lead, ROAS, and optimize accordingly. Set up retargeting funnels, custom audiences, and conversions. Collaborate with design and content teams to ensure cohesive ad messaging. Analytics & Reporting Track performance using Google Analytics, Search Console, Facebook Ads Manager, and other analytics platforms. Generate weekly and monthly performance reports with actionable insights. Build data-backed recommendations to improve ROI and campaign scalability. Marketing Strategy & Coordination Work closely with the content, design, and AI teams to align SEO, ad strategy, and campaign objectives. Assist in planning integrated digital marketing campaigns and automation workflows. Stay updated with emerging trends, new ad formats, algorithm updates, and AI tools to keep strategies future-ready. Requirements 1?3 years of proven experience in digital marketing, SEO, or performance marketing (agency or in-house). Hands-on experience with Google Ads, Facebook Ads Manager, and Instagram Ads. Strong command of Google Analytics, Search Console, SEMrush, Ahrefs, or similar tools. Familiarity with AI and automation tools (ChatGPT, Jasper, SurferSEO, etc.) is an added advantage. Strong understanding of landing pages, user funnels, tracking, and conversion optimization. Analytical mindset with excellent communication and reporting skills. What?s in it for you ? Exposure to AI-powered digital marketing ecosystems. Exposure to multi-channel campaigns across SEO, Ads, Performance, and Analytics. Mentorship from senior marketing strategists. Growth-oriented and innovation-driven culture. ?? To Apply: Send your resume and portfolio of campaign results to [email protected] with the subject line ?Digital Marketing Analyst ? Urban Nexus?.