Digital Marketing Specialist

Actively Reviewing the Applications

CREXIN Technologies

India, Telangana, Hyderabad Full-Time On-site

Posted 22 hours ago • Apply by June 16, 2026

Job Description

Company Description

CREXIN Technologies specializes in developing custom software solutions and optimizing internal business processes to empower modern workplaces. By delivering tailored solutions, we help clients enhance efficiency and discover new opportunities for success. Our expertise lies in driving innovation and providing tools that adapt to the evolving needs of businesses in dynamic industries.

About Profile

We are looking for a data-driven, creatively inclined Digital Marketing Specialist to fuel the growth of our mobile apps across Android and iOS platforms in the USA & Other markets. You will own end-to-end digital campaigns, from ideation and execution to measurement and optimization, across paid, organic, and owned channels.

This is a high-impact, high-visibility role for someone who thrives in a fast-moving app-first environment, understands the nuances of Indian digital audiences, and loves turning data into growth.

Key Responsibilities

Performance Marketing & Paid Campaigns

Plan and execute paid campaigns on Meta Ads, Google UAC (Universal App Campaigns), and YouTube to drive app installs and in-app conversions
Manage daily ad spend, monitor CAC (Customer Acquisition Cost), ROAS, and LTV metrics
Run A/B tests on creatives, ad copy, targeting, and landing pages to improve campaign ROI
Retarget churned users and dormant segments using custom audiences on Meta and Google

App Store Optimization (ASO)

Optimize Play Store and App Store listings - Title, description, keywords, screenshots, and preview videos
Monitor keyword rankings and conversion rates using tools like Google Ads, AppFollow, Sensor Tower, or MobileAction
Conduct competitor ASO analysis to identify content and keyword gaps

Social Media & Content Marketing

Manage organic presence across Instagram, LinkedIn, YouTube, and emerging platforms like Moj, Josh, or ShareChat as relevant
Collaborate with designers and copywriters to develop scroll-stopping creatives suited to Indian audiences
Build and execute influencer/creator partnerships with nano to macro creators in regional and metro markets
Own the content calendar and coordinate cross-functional approvals

SEO & Website/Blog Growth

Execute on-page and off-page SEO strategies targeting high-intent keywords relevant to the app's use case
Manage the company blog/content hub, ensuring regular publication of SEO-optimized, audience-relevant content
Track organic traffic, keyword rankings, and conversions using Google Search Console and SEMrush/Ahrefs

Email, Push Notifications & CRM / Lifecycle Marketing

Design and execute user lifecycle campaigns, onboarding flows, engagement nudges, win-back sequences, using tools like CleverTap, MoEngage, or WebEngage
Segment users based on behaviour, geography, language, and device, and personalize messaging accordingly
Monitor open rates, click-through rates, and in-app conversion from CRM-triggered messages

Analytics & Reporting

Set up and maintain analytics using Firebase, Mixpanel, or AppsFlyer to track the full user journey
Build weekly and monthly dashboards to report key metrics to leadership installs, DAU/MAU, retention D1/D7/D30, conversion funnels
Translate data insights into actionable recommendations for product and growth teams