Digital Marketing Specialist

Job Title: Performance Marketer (Meta Ads Specialist)

Company: HackDaily

Location: Gurgaon (Onsite)

Salary: ₹4–5 LPA

Experience: 1–3 years (D2C preferred)

About HackDaily

HackDaily is a fast-growing brand focused on building high-impact digital products and D2C businesses. We are scaling aggressively and looking for performance-driven individuals who can own growth.

Role Overview

We are looking for a results-driven Performance Marketer who specializes in Meta Ads (Facebook & Instagram) and understands D2C growth deeply. Your core focus will be driving revenue, optimizing CAC, and scaling campaigns profitably.

Key Responsibilities

• Plan, execute, and optimize Meta ad campaigns (Facebook & Instagram)
• Manage full funnel campaigns (awareness → consideration → conversion)
• Track and improve ROAS, CAC, CTR, and conversion rates
• Conduct A/B testing (creatives, copy, audience targeting)
• Work closely with creative team for high-performing ad creatives
• Scale winning campaigns and control budget efficiently
• Analyze performance using Ads Manager, Google Analytics, etc.

Requirements

• 1–3 years of experience in performance marketing (D2C preferred)
• Strong hands-on experience with Meta Ads Manager
• Understanding of audience targeting, pixel tracking, and funnels
• Experience in scaling campaigns with measurable ROI
• Data-driven mindset with strong analytical skills
• Ability to work in a fast-paced startup environment

What We’re Looking For

• Someone who has spent real money on ads (not just theoretical knowledge)
• Strong understanding of D2C growth loops
• Obsessed with numbers, testing, and scaling