Digital Marketing Manager

The Westminster College (TWC) offers high-quality UK university education at an affordable cost, providing Bachelor's Degree programs through a franchise partnership with a UK university. Focused on delivering a comprehensive educational experience, TWC equips students with the skills and knowledge necessary for success in their chosen fields. The institution prioritizes continuous quality improvement in students’ learning and overall experience, fostering a culture of academic excellence and personal growth.

The Digital Marketing Manager will oversee and execute digital marketing strategies to enhance the college's brand and drive student enrollment. This full-time, on-site role, based in Patan, includes responsibilities such as managing social media channels, planning and executing marketing campaigns, analyzing web traffic using analytics tools, and generating leads to support enrollment goals. The manager will collaborate with various departments to ensure consistent and effective messaging.

• Social Media Marketing and Lead Generation expertise to drive engagement and attract prospective students
• Proficiency in Digital Marketing techniques and strategies to create impactful campaigns
• Experience with Web Analytics to analyze performance metrics and refine campaign effectiveness
• Strong Marketing skills to develop and execute comprehensive marketing plans
• Exceptional communication, leadership, and collaboration abilities
• Bachelor’s degree in Marketing, Business Administration, Communication, or a related field
• Prior experience in the education sector is a plus
• Familiarity with tools like Google Analytics and digital advertising platforms is advantageous