Digital Marketing Manager

Job Description

Sr. Digital Media Executive | Salary: ?50,000 - ?60,000 per month Location -Gurugram 3+ Years of Experience Immediate joiner or upto 15 days notice period preferred Job Description This role requires a strategic thinker with a proven track record of managing and optimizing digital advertising campaigns across multiple platforms. The successful candidate will play a critical role in driving brand awareness, lead generation, and sales through targeted digital advertising efforts, including the development of overall media strategies and plans. Key Responsibilities Develop, implement, and optimize digital advertising campaigns across Google Ads, Meta Ads (Facebook & Instagram), LinkedIn, and other relevant platforms. Formulate comprehensive media strategies and plans aligned with overall marketing objectives. Conduct audience research and segmentations to tailor campaigns effectively. Monitor, analyze, and report on campaign performance metrics (ROI, CPA, CPC, CTR, etc.) and implement adjustments to improve results. Conduct A/B testing and refine campaigns to maximize effectiveness. Keep abreast of emerging trends, platform updates, and industry best practices in digital advertising. Collaborate with creative, content, and marketing teams to ensure campaign messaging aligns with brand goals. Manage advertising budgets efficiently and ensure campaigns stay within allocated spend. Maintain a thorough understanding of target audiences and adapt strategies accordingly. Qualifications & Skills Proven experience managing digital ad campaigns on Google Ads, Meta (Facebook and Instagram), LinkedIn, and other digital ad platforms. Strong expertise in developing media strategies and plans based on market research and business goals. Experience in audience targeting, segmentation, and campaign planning. Strong analytical skills with proficiency in using platform analytics and reporting tools. Ability to interpret data and translate insights into actionable strategies. Excellent communication, organizational, and project management skills. Creative thinking and problem-solving mindset. Knowledge of digital marketing trends, algorithms, and best practices. Bachelor?s degree in Marketing, Business, or related field preferred.