Digital Marketing Manager in Kokapet, Hyderabad

Shlok Dermatology & Wellness is a premier dermatology and aesthetic clinic dedicated to delivering advanced skin, hair, and wellness solutions. We combine medical expertise with cutting-edge technology to provide personalized, results-driven treatments in a patient-centric environment.

We are seeking a dynamic and strategic Marketing Head to lead the brand’s overall marketing vision, strategy, and execution. The ideal candidate will be responsible for driving patient acquisition, brand awareness, digital growth, and revenue through innovative, data-driven marketing initiatives tailored to the dermatology and wellness space.

This role requires a blend of strategic thinking, creativity, leadership, and performance marketing expertise.

Key Responsibilities

• Strategic Marketing Leadership:
• Develop and execute comprehensive annual marketing strategies aligned with business goals.
• Position Shlok Dermatology & Wellness as a leading dermatology and aesthetic brand in the region.
• Identify growth opportunities across services (skin, hair, anti-aging, wellness treatments).
• Brand Management:
• Define and maintain brand voice, messaging, and visual identity across all channels.
• Oversee content strategy, including social media, website, blogs, and patient education materials.
• Ensure consistency in branding across offline and online touchpoints.
• Digital Marketing & Performance:
• Lead paid campaigns (Meta Ads, Google Ads, YouTube, etc.) for patient acquisition.
• Optimize SEO, website traffic, and conversion funnels.
• Monitor campaign performance and ROI; prepare monthly analytics reports.
• Manage CRM and patient retention marketing (WhatsApp, email campaigns, loyalty programs).
• Social Media & Content:
• Oversee content calendar for Instagram, Facebook, YouTube, and other platforms.
• Collaborate with doctors for educational and promotional content (reels, testimonials, before/after).
• Build influencer and local partnership strategies.
• Offline Marketing & Partnerships:
• Plan and execute events, camps, workshops, and collaborations.
• Build corporate tie-ups and referral networks.
• Oversee print materials, local advertising, and brand visibility initiatives.
• Team Leadership & Vendor Management:
• Lead and mentor the marketing team (in-house and external agencies).
• Manage creative, digital, and PR agencies.
• Allocate and manage the marketing budget effectively.
  
  

Key Performance Indicators (KPIs)

• Monthly patient acquisition numbers
• Cost per lead / Cost per acquisition
• Revenue growth from marketing campaigns
• Social media engagement & growth
• Brand awareness metrics
• Retention and repeat patient rate
  
  

Compensation

• Competitive salary (based on experience)
• Performance-based incentives
• Opportunity to grow with a fast-scaling wellness brand
  
  

If you are passionate about building impactful healthcare brands and driving measurable growth, we invite you to join Shlok Dermatology & Wellness and shape the future of dermatology marketing.

About Company: Shlok Dermatology is a premier skin, hair, and aesthetic clinic based in Hyderabad, dedicated to delivering advanced, evidence-based treatments with a focus on safe procedures, personalized care, and naturally refined results.