Digital Marketing Manager

Company Description

Dashah Ventures OPC Private Limited is a growing multi-brand organization operating across education, digital services, and talent platforms. Our portfolio includes innovative brands such as Grittytech, Crosslect, Grittydigitals, and LinkTute, each addressing unique market needs in education technology, digital transformation, and professional development.

Grittytech focuses on personalized education, tutoring, and skill development across academics, IT, languages, and competitive exams.

Crosslect works on digital learning ecosystems and specialized knowledge services.

Grittydigitals provides digital marketing, website development, and performance marketing solutions for businesses.

LinkTute is a global platform connecting students with expert tutors to solve academic and professional learning needs.

Our mission is to create impactful digital and educational solutions that empower learners, professionals, and organizations worldwide.

Role Description

We are looking for a Performance Marketing Manager to drive scalable growth across all brands under Dashah Ventures OPC Private Limited.

This is a full-time, on-site role in Hyderabad where you will be responsible for planning, executing, and optimizing data-driven marketing campaigns focused on lead generation, customer acquisition, and revenue growth.

The ideal candidate will have hands-on experience managing paid advertising channels, analytics tools, conversion tracking, and marketing automation to maximize ROI.

Key Responsibilities

Paid Advertising & Campaign Management

Plan and manage performance marketing campaigns across platforms such as

Google Ads, LinkedIn Ads, YouTube Ads

Meta Ads (Facebook & Instagram)

Optimize campaigns to improve CPL, CAC, CTR, and ROAS.

Lead Generation & Funnel Optimization

Build and optimize lead generation funnels for tutoring services, digital services, and SaaS products.

Work closely with the sales and CRM teams to improve lead quality and conversion rates.

Data Analysis & Reporting

Monitor and analyze campaign performance using tools such as:

Google Analytics, Google Tag Manager, Meta Ads Manager, CRM dashboards

Generate weekly and monthly performance reports with actionable insights.

Conversion Tracking & Automation

Implement conversion tracking, pixel integrations, and event tracking.

Optimize landing pages, A/B test creatives, and improve conversion rates.

Preferred Skills

Strong experience in Performance Marketing and Paid Media

Experience in EdTech, SaaS, or digital service marketing

Knowledge of SEO and marketing automation tools

Experience in landing page optimization and CRO