Digital Marketing Manager

Digital Marketing Manager responsible for driving brand visibility, customer acquisition, and digital growth across multiple online channels. Role focuses on planning and executing performance-driven marketing strategies, managing campaigns, and improving engagement through data-driven decision-making.

This role requires strong strategic thinking, campaign execution capability, and the ability to scale digital initiatives across fast-paced business environments.

Role Focus Areas

• Digital campaign strategy and execution
• Brand growth and audience engagement
• Performance marketing and analytics

Key Responsibilities

• Develop and execute digital marketing strategies across paid, organic, and social channels
• Manage campaigns across platforms such as Google, LinkedIn, Instagram, Facebook, and YouTube
• Drive lead generation, customer acquisition, and online engagement initiatives
• Monitor campaign performance and optimize based on data, ROI, and business goals
• Collaborate with creative, content, and product teams to develop marketing assets and campaigns
• Manage SEO, SEM, email marketing, and social media activities
• Track key performance metrics including traffic, conversions, engagement, and CAC
• Conduct competitor analysis and identify new growth opportunities
• Maintain marketing reports, dashboards, and campaign performance insights
• Stay updated with digital trends, platform updates, and emerging marketing tools

Expected Outcomes

• Improved brand visibility and digital presence
• Increased lead generation and customer acquisition performance
• High-performing campaigns with measurable ROI and engagement
• Strong alignment between marketing activities and business growth objectives

Core Competencies

• Strong understanding of digital marketing channels and campaign management
• Experience with Google Ads, Meta Ads, SEO, and analytics tools
• Strong analytical thinking and performance optimization capability
• Excellent communication and campaign planning skills
• Ability to manage multiple campaigns and priorities simultaneously

Experience & Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field
• 5–8 years of experience in digital marketing or growth-focused marketing roles

Preferred Background

• Experience working on D2C, SaaS, or technology-driven brands
• Familiarity with Google Analytics, Search Console, HubSpot, or similar tools
• Exposure to performance marketing, content strategy, and automation workflows
• Understanding of branding, customer funnels, and conversion optimization