Digital Marketing Manager

Actively Reviewing the Applications

Bestow

Vadodara Full-Time

Posted 2 weeks ago • Apply by June 17, 2026

Job Description

Role Overview

The Digital Marketing Manager at Bestow will lead digital strategy and performance marketing for multiple client brands while integrating AI-driven marketing intelligence and Generative Engine Optimization (GEO) to enhance brand visibility across both traditional search engines and AI-driven discovery platforms.

This role goes beyond conventional digital marketing by combining research-backed insights, performance marketing, AI tools, and GEO strategies to ensure brands are discoverable across Google, AI assistants, and generative search environments.

Key Responsibilities

Digital Strategy & Client Growth
Develop integrated digital marketing strategies aligned with client business objectives.
Translate research insights into high-performance digital campaigns.
Identify growth opportunities across paid, organic, and AI-powered discovery channels.

AI-Driven Marketing & Automation

Leverage AI tools to improve marketing efficiency, personalization, and campaign performance.
Implement AI-powered tools for:
audience segmentation
content optimization
predictive analytics
campaign automation
Use generative AI to accelerate content production and campaign ideation.

Generative Engine Optimization (GEO)

Develop strategies to improve brand discoverability on AI-driven platforms and generative search engines.
Optimize digital content for AI-based answers and conversational search.
Structure website and content to increase citations in AI-generated responses.
Identify keywords, questions, and content formats that perform well in AI search ecosystems.

Key GEO focus areas:

Conversational search queries
AI-answer structured content
authority building through credible sources
structured data and schema optimization

Performance Marketing

Plan and manage paid campaigns across:
Google Ads
Meta Ads
LinkedIn Ads
YouTube Ads
Optimize campaigns for:
lead generation
brand awareness
conversion growth
Monitor ROAS, CAC, and funnel performance.

SEO, Content & Organic Growth

Implement advanced SEO strategies to improve organic visibility.
Conduct keyword research, competitor analysis, and search trend tracking.
Collaborate with content teams to produce SEO and GEO optimized content.

Analytics & Marketing Intelligence

Track campaign performance and customer journeys using advanced analytics tools.
Develop performance dashboards and client reports with actionable insights.
Use marketing data to improve targeting, messaging, and campaign outcomes.

Client Strategy & Collaboration

Work closely with client servicing teams to understand client objectives.
Present digital strategy and performance reports to clients.
Collaborate with creative, content, and development teams for campaign execution.

Skills & Competencies

Performance marketing
SEO and organic growth strategies
Conversion rate optimization
Customer journey mapping

AI Marketing Capability

AI-powered campaign optimization
Marketing automation
Predictive analytics
AI-assisted content creation

GEO (Generative Engine Optimization)

AI search visibility strategy
Conversational search optimization
Structured content creation
Authority building across digital platforms

Analytical Thinking

Data-driven decision making
Campaign performance analysis
Marketing attribution models

Tools & Platforms

Google Ads
Meta Ads Manager
LinkedIn Campaign Manager

AI & Automation Tools

ChatGPT / Claude / Gemini
Jasper AI
Zapier / Make
AI analytics tools

Analytics & Tracking

Google Analytics (GA4)
Google Tag Manager
Looker Studio

SEO & GEO Tools

SEMrush
Ahrefs
Surfer SEO
Schema optimization tools

Qualification

Bachelor’s or Master’s degree in Marketing, Business, or Digital Media.
Certifications in Google Ads, Meta Ads, AI Marketing, or SEO preferred.

Experience

4–7 years of experience in digital marketing.
Agency experience preferred.
Experience working with AI marketing tools and advanced SEO strategies is a strong advantage.

Key Performance Indicators (KPIs)