Digital Marketing Executive

About Phoenix Fabricators India Pvt. Ltd.

Phoenix Fabricators India Pvt. Ltd. is a leading fabrication and engineering solutions company

specializing in industrial fabrication, manufacturing support, project execution, and custom-

engineered solutions for customers across various industries.

We are committed to delivering quality, innovation, and reliability while building long-term

partnerships with customers across India.

Position: Digital Marketing Executive – B2B Marketing

We are looking for a dynamic and results-driven Digital Marketing Executive to strengthen our digital

presence, generate qualified B2B leads, and enhance brand visibility across India's industrial and

manufacturing sectors.

The ideal candidate should have experience in B2B marketing, industrial marketing, lead

generation, content marketing, SEO, social media, and marketing automation, with a strong focus

on attracting enterprise and industrial customers.

Key Responsibilities

B2B Lead Generation

• Generate qualified business inquiries and leads through digital channels.

• Develop and execute lead generation campaigns targeting:

o Manufacturing Companies

o EPC Contractors

o Industrial Plants

o OEMs

o Infrastructure Companies

o Engineering Companies

o Procurement Teams

• Create and optimize landing pages and lead capture campaigns.

• Work closely with the sales team to track and nurture leads.

LinkedIn & Corporate Branding

• Manage company LinkedIn presence and grow brand visibility.

• Develop content focused on:

o Industrial Projects

o Manufacturing Excellence

o Fabrication Capabilities

o Plant Infrastructure

o Customer Success Stories

• Engage with industry professionals and decision-makers.

• Build awareness among business leaders, procurement heads, project managers, and

engineers.

Content Marketing

Develop and manage:

• Blogs

• Project Case Studies

• Company Brochures

• Product/Service Pages

• Client Success Stories

• Email Campaigns

• Corporate Presentations

Create content that showcases:

• Engineering expertise

• Manufacturing capabilities

• Quality certifications

• Infrastructure strengths

• Industry experience

SEO & Website Management

• Improve website visibility on search engines.

• Conduct keyword research related to:

o Industrial Fabrication

o Sheet Metal Fabrication

o Engineering Services

o Manufacturing Solutions

o Industrial Projects

• Optimize website content and technical SEO.

• Monitor website performance and user engagement.

• Update company website regularly with projects and achievements.

Performance Marketing

• Manage Google Ads campaigns focused on B2B lead generation.

• Run LinkedIn campaigns targeting industrial decision-makers.

• Monitor campaign performance and optimize ROI.

• Manage digital marketing budgets efficiently.

Email Marketing & CRM

• Build and manage prospect databases.

• Execute email marketing campaigns.

• Support lead nurturing activities.

• Coordinate with the sales team to track conversion performance.

Market Research

• Analyze competitors' digital presence and strategies.

• Identify emerging industry trends and opportunities.

• Monitor customer behavior and buying patterns.

• Support management with market insights.

Analytics & Reporting

Track and report:

• Website traffic

• Leads generated

• Cost per lead

• Keyword rankings

• Campaign ROI

• LinkedIn engagement

• Email marketing performance

Prepare monthly performance reports and recommendations.

Required Skills

• Strong understanding of B2B Digital Marketing.

• Lead Generation & Demand Generation.

• SEO & Content Marketing.

• Google Ads & LinkedIn Marketing.

• Email Marketing.

• Website Management (WordPress preferred).

• Marketing Analytics & Reporting.

• Excellent written and verbal communication skills.

• Strong analytical and organizational abilities.

Preferred Experience

Experience in one or more of the following industries:

• Industrial Manufacturing

• Engineering Services

• Fabrication Industry

• EPC Projects

• Construction & Infrastructure

• Industrial Equipment

• Heavy Engineering

• Industrial Automation

Preferred Tools

• Google Analytics 4

• Google Search Console

• Google Ads

• LinkedIn Campaign Manager

• WordPress

• Canva

• SEMrush / Ahrefs

• HubSpot / Zoho CRM

• Mailchimp or similar email marketing platforms

Qualifications

• Bachelor's Degree in Marketing, Business Administration, Engineering, Communications, or a

related field.

• Digital Marketing certifications preferred.

Experience

• 2–5 years of experience in Digital Marketing.

• Prior B2B, Industrial, Manufacturing, Engineering, or Infrastructure marketing experience

preferred.

Key Performance Indicators (KPIs)

• Qualified Leads Generated

• Website Traffic Growth

• Cost per Lead (CPL)

• Keyword Rankings

• LinkedIn Engagement

• Email Campaign Performance

• Marketing-Sourced Opportunities

• Campaign ROI

Location : Narhe Industrial Estate, Pune

Experience: 2–5 Years

Industry: Manufacturing / Engineering / Industrial Fabrication

Why Join Phoenix Fabricators?

• Work with a growing engineering and fabrication company.

• Opportunity to build and scale the company's digital presence.

• Exposure to large industrial and manufacturing customers.

• Career growth in B2B and industrial marketing.

• Collaborative and innovation-driven work environment