Digital Marketing Executive ( Performance Marketing Executive )

ABOUT LEARNING ROUTES

At Learning Routes, we offer a broad range of management programs to professionals who are looking to elevate their careers. Not just this, we also help students evaluate their interests and ambitions so that they pick a program that best suits them. Over the years, we have helped thousands of professionals fulfill their dreams. As Learning Routes, we are here to administer a flawless curriculum to the ones who aspire to pursue their postgraduate, diploma, or certification programs from premium management universities. Reaching out to an individual, making the process user-friendly, having cutting edge innovations, and giving a beneficial network of experts are just the basis of what we grant!

Job Title: Digital Marketing Executive

Location: Gurugram, Sector 44

Experience Required: 2 – 5 Years ( Edtech experience is a plus )

Salary: Based on experience, last withdrawn salary & interview performance

Working Days: Monday to Saturday

Job Description:

Learning Routes Pvt. Ltd. is looking for a results-driven Digital Marketing Executive with strong expertise in Google Ads (AdWords). The ideal candidate should have hands-on experience in managing, optimizing, and scaling paid campaigns to achieve high ROI and business growth.

Key Responsibilities:

• Plan, set up, and manage Google Ads (Search, Display, and Remarketing) campaigns
• Perform campaign optimization to improve CTR, CPA, ROAS, and overall performance
• Monitor and analyze PPC performance metrics such as CTR, CPA, CPM, and conversions
• Conduct keyword research, including identification and implementation of negative keywords
• Optimize ad copies, landing pages, and bidding strategies
• Manage campaign budgets and ensure efficient spend
• Track performance using Google Analytics and Ads reports
• Continuously test and refine campaigns for maximum ROI
• Prepare regular performance reports and insights

Required Skills & Expertise:

• Strong expertise in Google AdWords / Google Ads
• In-depth understanding of CTR, CPA, PPC, ROAS, CPM
• Experience in campaign setup, management, and optimization
• Knowledge of negative keywords and bidding strategies
• Analytical mindset with data-driven decision-making
• Familiarity with conversion tracking and performance reporting

Preferred Candidate Profile:

• 2 - 5 years of hands-on experience in Google Ads
• Ability to manage multiple campaigns simultaneously
• Goal-oriented with a focus on performance and growth
• Good communication and coordination skills

Why Join Learning Routes Pvt. Ltd.?

• Competitive salary package
• Growth-oriented learning environment
• Opportunity to work on high-impact digital campaigns