Digital Marketing Executive

About Nakshatra Kids

Nakshatra Kids is a leading kidswear brand in South India, known for delivering premium quality and stylish fashion for children, located in Kodakara, Thrissur. With a strong and growing presence in both offline and online retail, we are recognised for our quality and style across the region and are looking for a dedicated digital marketing executive to join our in-house marketing team. This role offers the opportunity to work directly from our store location, collaborating with a team that manages both digital and physical retail operations.

Job Overview

As a digital marketing executive, you will be responsible for the end-to-end execution of our digital growth strategy. You will work closely with our existing marketing and sales teams to drive high-quality traffic, improve our search engine rankings, and manage our online store. This role requires a blend of technical SEO knowledge, creative campaign management, and data-driven decision-making.

Key Responsibilities & Detailed Duties

1. SEO Strategy & Execution (Primary Focus)

• Organic Growth: Focus on improving the website’s search engine rankings to drive more organic traffic.
• On-Page & Off-Page SEO: Implement basic SEO techniques, including optimising meta tags, improving internal linking, and executing backlink-building activities.
• Content Optimisation: Refine product descriptions and site content to ensure they are SEO-friendly and rank effectively for relevant keywords.

2. Shopify Store Management

• Digital Inventory: Manage and update our Shopify-powered online store with new arrivals and seasonal collections.
• Site Maintenance: Ensure product pages are accurately updated and reflect the latest items available in our offline stores.

3. Performance Marketing Support

• Campaign Monitoring: Assist the team in planning and monitoring performance-based campaigns across Meta Ads (Facebook & Instagram) and Google Ads.
• Insight Reporting: Track digital growth trends and provide data-driven insights to help the team improve overall marketing results.

Requirements & Qualifications

• Experience: 0-1 years of professional experience in a digital marketing role is required.
• SEO Expertise: You must demonstrate high proficiency in both on-page and off-page SEO techniques.
• Technical Familiarity: Direct experience managing Shopify stores and running paid ad campaigns (Meta/Google) is highly preferred.
• Analytical Mindset: A strong ability to interpret data and translate it into successful marketing strategies.
• Collaborative Spirit: Excellent communication skills and the ability to work effectively within a team environment.