Digital Marketing Executive in Mumbai

Key Responsibilities

• Assist in the formulation of strategies to build a lasting digital connection with consumers
• Launch optimized online adverts through Google Adwords, Facebook, Instagram, Twitter, etc. to increase company and brand awareness
• Collaborate with designers to improve user experience
• Measure performance & ROIs of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends, SEM Rush, etc.)
• Acquire insight in online marketing trends and keep strategies up-to-date
• Understanding both both branding media spends and lead generation through performance marketing
• Giving relevant inputs and data from SEMRush and other tools to the creative team to ensure the creatives are placed correctly as per the custom audiences in the funnel
• Strategize daily, weekly, monthly and quarterly media plans taking inputs from the Account Directors
• Managing clients, building relationship and trust, servicing them on daily calls and suggesting new inventories or optimizing the existing ones
• Maintain partnerships with media agencies and vendors
  
  

About Company: 1702 Digital is one of the fastest-growing full-service digital marketing companies in India. 1702 hand-picked the best marketing brains in the industry, got them under one roof, and built a team that passionately innovates and punches above its weight every day. Why are we one of the fastest-growing companies? Within 6 years of our existence, companies like Adani Wilmar Limited, IDFC First, Narsee Monjee, Airtel, Smaaash Entertainment, Harper Collins, Adlabs Imagicaa, MasterCard, Edelweiss Tokio Life Insurance, Pavers England, Marico, Bajaj Finserv, Cipla, Welingkar Institute of Management, Tata Chemicals, The Learning Curve, Dalmia, Odisha Government, Beyond Dreams, Mahindra Sanyo, Aon Hewitt, ACC, Camlin, to name a few, work with us for their digital-first marketing strategies and execution. We have exclusive verticals for branding, strategy, art direction, SEO, technology development, media planning, performance marketing, and analytics.