Digital Marketing Executive

REPORTING RELATIONSHIP

POSITION REPORTS TO: CHIEF BUSINESS OFFICER (CBO) – DIRECT AND DIGITAL

DEPARTMENT: SALES

POSITION LOCATION: HYDERABAD

POSITION SUMMARY

• Plan and execute performance campaigns on Whatsapp, SMS, Google RCS including

keyword research, ad copywriting, and A/B testing.

• Also, explore Google Ads and Meta (Facebook/Instagram) for business loan leads, brand

awareness marketing

• Experience in content generation using Generative AI and Media assets

• Manage ValueFirst or equivalent platform for SMS/Whatsapp automation for lead

nurturing in compliance with TRAI/RBI rules, and personalized/Customized follow-ups to

boost conversions.

• Analyze performance and optimize for metrics like CPL, ROAS, and track pixel events for

loan applications.

• Create content for social media, landing pages, and emails highlighting loan benefits like

low rates and quick disbursal.

• Achieve Monthly lead targets (e.g., 5000+ qualified leads), and report to HEAD of DIGITAL

MARKETING.

EDUCATINAL QUALIFICATION, KNOWLEDGE, SKILLS AND ABILITIES

Required Qualifications:

• Executive: Bachelor’s in marketing/business; 1-3 years in digital marketing, preferably

fintech/NBFC loans.

• Assistant Manager: 3-5 years’ experience; proven expertise managing ₹5-10L monthly ad

budgets.

• Certifications: Google Ads, Meta Blueprint; hands-on with Value First or similar OTP/CRM

tools.

Essential Skills:

• Proficiency in Meta Ads Manager, Google Ads (Search/Display), and Value First for bulk

messaging.

• Strong analytical skills for campaign optimization; knowledge of financial regulations and

SEO basics.

Excellent English/Hindi communication; creative for ad creatives targeting Indian businesses