Digital Marketing Executive

Job Description

Job Description: Digital Marketing Executive Location: Kolkata, West Bengal, India Employment Type: Full-Time Job Summary We are seeking a creative and results-driven Digital Marketing Executive to join our team in Kolkata. The ideal candidate will be responsible for managing digital marketing campaigns, enhancing brand presence, and driving online engagement across multiple platforms. This role requires a strong understanding of digital marketing strategies, analytics, and content-driven growth. Key Responsibilities Manage and grow company presence across social media platforms Plan, execute, and optimise paid advertising campaigns (Meta Ads, Google Ads, etc.) Create engaging content for social media, websites, and marketing campaigns Monitor campaign performance, analyse results, and prepare detailed reports Conduct market research and competitor analysis to identify trends Coordinate with design, content, and development teams for campaign execution Improve brand visibility, awareness, and audience engagement Assist in developing digital marketing strategies to achieve business goals Stay updated with the latest digital marketing tools, trends, and best practices Requirements Strong understanding of digital marketing concepts and social media handling Experience with paid advertising platforms (Google Ads, Meta Ads preferred) Basic knowledge of analytics tools (Google Analytics, Meta Insights, etc.) Ability to create compelling content and campaign ideas Good communication, creativity, and analytical skills Ability to work in a fast-paced environment and handle multiple projects Bachelor?s degree in Marketing, Communications, Business, or a related field (preferred) Preferred Skills Knowledge of SEO and keyword research tools Experience with Canva, Photoshop, or other creative tools Understanding of email marketing and automation tools