Digital Marketing & Brand Communications Specialist

Job Description

About Us Infollion is a subject-matter expert-driven company, committed to delivering insights, solutions, and value to our clients. We?re now looking for a creative and strategic Digital Marketing Specialist who can strengthen our brand presence?both internally and externally. Role Overview We?re seeking a results-oriented professional to lead our digital branding initiatives. The role involves conceptualizing and executing campaigns that elevate Infollion?s presence across social media, internal communications, and other brand touchpoints. Key Responsibilities Develop and execute social media strategies to strengthen company branding on platforms such as LinkedIn, Twitter, Instagram, and other social media sites. Design and manage internal branding initiatives?including company newsletters, leadership messages, and employee engagement content. Collaborate with subject matter experts to create expert testimonials, thought leadership articles, and case studies. Ensure brand consistency in all communications?visual, written, and multimedia. Monitor social media trends, competitor activities, and industry best practices to optimize engagement and visibility. Manage content calendars, campaign performance reports, and engagement metrics. Coordinate with design teams or use creative tools to produce visually appealing content. Qualifications & Skills 3?5 years of hands-on experience in digital marketing, preferably in B2B or knowledge-driven industries. Strong content creation and storytelling skills. Proficiency in social media management tools and analytics platforms. Basic graphic design skills (Canva, Adobe Creative Suite, or similar).This is preferable. Excellent written and verbal communication skills. Ability to work independently and drive projects from concept to execution. Proactive & eye to detail