Digital Marketer

Job Description

Location: Madurai

Experience: 4 years

Qualification: Any Degree with below experience.

Digital Marketing Specialist with strong experience in SEO, performance marketing, social media marketing, and AI-driven marketing. The right person will be comfortable managing clients, owning strategy, and delivering measurable growth.

Responsibilities

• Plan and execute full-funnel digital marketing campaigns across Google Ads, Meta Ads, and LinkedIn Ads
• Lead SEO strategy including keyword research, on-page optimization, technical improvements, and high-quality link earning
• Build and manage email marketing campaigns including automation flows, segmentation, and performance tracking
• Execute AI and LLM-driven SEO initiatives such as programmatic content creation, intelligent clustering, and topic authority building
• Plan and manage social media campaigns with analytics-driven decision making
• Use AI tools for campaign optimization, audience insights, content generation, and reporting
• Manage client communication end-to-end with clear strategy presentations and performance reviews
• Track KPIs, manage budgets, and deliver weekly and monthly campaign reports
• Work closely with design, content, and tech teams for seamless execution
  
  

• 4 years of proven experience in Digital Marketing
• Hands-on expertise in Google Ads, Meta Ads, and LinkedIn Ads
• Strong SEO experience with deep understanding of on-page optimization, content strategy, and quality link earning
• Experience in email marketing platforms and automation
• Knowledge of LLM and AI-driven SEO and marketing tools
• Strong analytical ability with experience in GA4, Search Console, Tag Manager, Data Studio, and tracking setup
• Excellent communication and client management skills
• Ability to manage multiple projects with ownership and clarity
  
  

• Work experience in a digital agency environment
• Basic conversion optimization, landing page and CRO understanding
• Knowledge of design and content workflows