Digital Manager – D2C Sales
Actively Reviewing the ApplicationsMorning Brew Pvt. Ltd.
Job Description
Location: India
Experience: 4 years in D2C / e-commerce / digital growth
Role Overview
Koffelo is building a strong Direct-to-Consumer coffee brand, and we are looking for a Digital Manager who can drive online sales, growth marketing and performance campaigns.
Key Responsibilities (KRAs)
1. D2C Growth Strategy
• Build and execute D2C sales strategy for the Koffelo website and marketplaces
• Optimize the online customer journey and conversion funnel
2. Performance Marketing
• Manage paid campaigns across Meta, Google, and other digital platforms
• Optimize CAC, ROAS and customer acquisition strategies
3. E-commerce Management
• Manage product listings, promotions and website performance
• Ensure strong merchandising and user experience
4. Data & Analytics
• Track performance metrics including traffic, conversion rate, AOV and retention
• Use data insights to improve marketing effectiveness
5. CRM & Retention
• Develop strategies for repeat purchases and customer loyalty
• Implement email, SMS and remarketing campaigns
6. Collaboration
- • Work closely with marketing, content and brand teams to align campaigns with sales goals
Required Skills
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