Digital Growth & Visibility Specialist

Title: SEO & SMO Executive / Digital Marketing Executive

Department: Digital Marketing / Marketing

Location: Noida

Employment Type: Full-Time

Experience Required: 2–5 Years

Salary: 25-30k

• Manage on-page, off-page, and technical SEO activities.
• Improve website rankings for targeted product, category, and service keywords.
• Optimize website pages, blogs, landing pages, meta tags, headings, URLs, internal linking, image optimization, and schema markup.
• Monitor Google Search Console, Google Analytics, indexing, crawl errors, sitemap, robots.txt, and website performance.
• Coordinate with website developers for technical SEO improvements.

• Conduct keyword research for IT infrastructure, networking, telecom, ISP, wireless, fiber, router, switch, antenna, PoE, and related products.
• Suggest SEO-friendly content ideas for blogs, product pages, and landing pages.
• Ensure content alignment with search intent, keywords, and internal linking strategy.
• Coordinate with product, sales, and content teams for accurate technical information.

• Execute backlink activities including business listings, directories, guest posting, and brand mentions.
• Maintain backlink quality and avoid spam practices.
• Prepare monthly SEO activity and backlink reports.

• Manage social media activities for LinkedIn, Facebook, Instagram, YouTube, and other platforms.
• Prepare monthly social media calendars.
• Create and coordinate product posts, brand updates, campaigns, events, and promotional content.
• Write engaging captions, hashtags, and post descriptions.
• Coordinate with designers for creatives, banners, reels, and marketing materials.
• Schedule and publish approved social media content.
• Track engagement, reach, impressions, and website traffic from social channels.

• Support product promotions, launches, campaigns, offers, and business initiatives.
• Coordinate with sales and product teams for campaign execution.
• Manage digital content alignment with business goals.

• Coordinate website updates, product uploads, banners, and landing pages.
• Ensure product pages contain accurate descriptions, specifications, images, and SEO elements.
• Identify and report website content gaps and improvement areas.

• Prepare daily, weekly, and monthly digital marketing reports.
• Track:
• SEO activities and keyword rankings
• Organic traffic performance
• Technical SEO issues
• Backlink activities
• Social media performance
• Campaign results
• Pending activities and action plans

• Strong knowledge of On-page SEO, Off-page SEO, and Technical SEO.
• Experience with Google Search Console and Google Analytics.
• Knowledge of keyword research and ranking tracking.
• Website audit and competitor analysis skills.
• Basic understanding of WordPress / Shopify / CMS platforms.
• Basic HTML knowledge preferred.
• Social media management and content coordination skills.
• Caption writing and hashtag research.
• Good reporting skills using Excel / Google Sheets.
• Understanding of networking, telecom, or IT products will be an added advantage.

• Google Search Console
• Google Analytics
• Google Keyword Planner
• PageSpeed Insights
• SEMrush / Ahrefs / Ubersuggest
• Screaming Frog or similar SEO tools
• WordPress / Shopify CMS
• Meta Business Suite
• LinkedIn Page Admin
• Canva (Basic)
• Excel / Google Sheets

• Improve website SEO performance and Google rankings.
• Conduct keyword research and ranking monitoring.
• Manage technical SEO audits and corrections.
• Optimize product pages, blogs, and category pages.
• Execute backlink and off-page SEO activities.
• Manage social media content planning and publishing.
• Support digital campaigns and product promotions.
• Coordinate website content updates.
• Submit timely SEO and digital marketing reports.

Note: Graphic designing, advanced video editing, and website development will be managed by respective teams unless specifically assigned.