Digital Content & Social Media Specialist

Are you a creative storyteller with a passion for digital marketing and social media? We're looking for a Digital Content & Social Media Specialist to join our growing marketing team and help strengthen our digital presence across multiple brands.

Key Responsibilities

• Plan, create, and publish engaging content across social media platforms, including Instagram, Facebook, LinkedIn, TikTok, X, and YouTube.
• Develop compelling copy for social media posts, blogs, email campaigns, website content, and marketing materials.
• Design creative content in collaboration with the design team or independently using tools such as Canva or Adobe Creative Suite.
• Create and edit short-form videos, reels, and promotional content for digital platforms.
• Manage content calendars and ensure timely execution of campaigns.
• Monitor social media engagement, respond to audience interactions, and build online communities.
• Track campaign performance and prepare reports with insights and recommendations.
• Stay updated with digital marketing trends, platform updates, and industry best practices.
• Coordinate with internal departments to promote academic programs, events, achievements, and student success stories.
• Ensure brand consistency across all digital communication channels.

Requirements

• Bachelor's degree in Marketing, Communications, Digital Media, Journalism, or a related field.
• 2–5 years of experience in digital content creation and social media management.
• Excellent written and verbal communication skills in English.
• Experience with Meta Business Suite, LinkedIn, Instagram, Facebook, YouTube, and other social platforms.
• Proficiency in Canva and/or Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, After Effects) is preferred.
• Knowledge of social media analytics and content performance metrics.
• Basic understanding of SEO and content marketing principles.
• Photography and videography skills will be an added advantage.
• Experience in the education sector is preferred.

What We're Looking For

• Creative mindset with strong storytelling abilities.
• Excellent organizational and time-management skills.
• Ability to work in a fast-paced environment and manage multiple projects.
• Strong attention to detail and commitment to quality.
• Team player with a proactive and positive attitude.
• If you're passionate about creating impactful digital content and driving brand engagement, we'd love to hear from you!