Deputy Manager - Marketing

About Business

JOB DESCRIPTION

Adani Group: Adani Group is a diversified organisation in India comprising 10 publicly traded companies. It has created a world-class logistics and utility infrastructure portfolio that has a pan-India presence. Adani Group is headquartered in Ahmedabad, in the state of Gujarat, India. Over the years, Adani Group has positioned itself to be the market leader in its logistics and energy businesses focusing on large-scale infrastructure development in India with O & M practices benchmarked to global standards. With four IG-rated businesses, it is the only Infrastructure Investment Grade issuer in India.

Adani Realty: Adani Realty is the real estate arm of one of India’s leading infrastructure and development entities – Adani Group.With resolute commitment to ‘Nation Building’ and ‘Growth with Goodness’,we are developing real estate projects in the most promising destinations,integrating design aesthetics with cutting-edge construction technology.

Job Purpose: The Executive - Marketing supports the execution of marketing strategies to enhance brand positioning, drive lead generation, and optimize promotional activities. This role collaborates with sales teams, external agencies, and vendors to ensure effective marketing campaigns aligned with business objectives.

Responsibilities

Executive - Marketing

Marketing Campaign Execution

Assist in developing and implementing regional marketing plans, including media planning and print/digital campaigns.

Support the execution of project-specific marketing initiatives, ensuring alignment with overall branding strategy.

Coordinate referral sales campaigns and track lead-to-sale conversion rates.

Brand Positioning

Ensure project branding efforts align with market trends and target customer needs.

Collaborate with creative agencies for the development of promotional content and marketing materials.

Monitor the effectiveness of brand-building activities and suggest improvements.

Lead Generation And Customer Engagement

Execute marketing activities to generate quality leads for residential and commercial projects.

Track lead generation performance and ensure alignment with sales team requirements.

Support customer engagement initiatives such as events, campaigns, and loyalty programs.

Market Research And Competitor Analysis

Conduct market research and competitor analysis for micro-markets.

Provide insights on market trends and customer preferences.

Identify potential opportunities for new marketing initiatives based on market dynamics.

Vendor And Agency Coordination

Manage relationships with marketing agencies, consultants, and vendors.

Negotiate with external partners for promotional activities and campaign execution.

Monitoring And Reporting

Maintain MIS reports for marketing activities, including campaign performance, lead generation metrics, and ROI.

Provide regular updates to the Head – Sales and Marketing on marketing effectiveness.

Digital And Social Media Management

Assist in implementing digital marketing strategies, including SEO, SEM, and social media campaigns.

Monitor online platforms for brand presence and customer engagement.

Ensure digital marketing initiatives align with overall marketing objectives.

Key Stakeholders - Internal

Sales Team

CRM Team

Project Planning Team

Legal Team

Branding Team

Facility Management Team

Key Stakeholders - External

Customers

Channel Partner

Marketing and sales agencies

Business and Real Estate forums

Qualifications

Educational Qualification:

Bachelor’s degree in any discipline and MBA/PGDM in Marketing, Sales, or a related field

Work Experience (Range Of Years)

4-8 Years

Preferred Industry

Experience in real estate marketing, with a strong understanding of branding, lead generation, and promotional campaigns.

Proven expertise in managing marketing agencies and vendors.

Experience with digital marketing tools and CRM systems is a plus.