Deputy General Manager

DGM – Strategy & Offline Marketing will be responsible for offline marketing,

insights and strategy for Xstream Play business.

This role will work in close partnership with cross-functional teams and

circle teams to ensure that category strategy is translated into strong onground

execution and superior customer outcomes. The incumbent will act

as online marketing owner for the category with long twerm vision and shortterm

performance delivery.

The role will work directly with the business head to shape the strategy for

the category. This will involve defining the market opportunity, gathering

customer and market insights, and unlocking any new levers for the

business.

Key Responsibilities:-

• Online Marketing

o Define the online marketing goals for the year

o Plan the online marketing calendar for the year

o Work with the circle marketing teams for on ground execution of the

planned initiatives

o Track performance of the marketing initiatives on key metrics

• Customer and Marketing Insights

o Publish a quarterly update on the key trends in the industry

o Design the customer insights and research mandate for the year

o Work with the central customer insights and market research team to

drive the research mandate for the year

• Strategy

o Work with the analytics team to define the overall market

opportunity for the business across di/erent plans

o Based on the market and customer insights, work with the business

head to develop the business strategy for the year and a 3-year

vision

Preferred Skills

• 5-7 years of strategy and marketing experience in Digital, Telecom or

FMCG industry

• 1-2 years of sales experience in Telecom or FMCG industry

• Preferred MBA degree