Data and Analytics Advisory- Process Associate

Ready to shape the future of work?

At Genpact, we don't just adapt to change we drive it. AI and digital innovation are redefining industries and were leading the charge. Genpact's AI Gigafactory, our industry-first accelerator, is an example of how were scaling advanced technology solutions to help global enterprises work smarter, grow faster, and transform at scale. From large-scale models to agentic AI, our breakthrough solutions tackle companies most complex challenges.

If you thrive in a fast-moving, tech-driven environment, love solving real-world problems, and want to be part of a team thats shaping the future, this is your moment

Genpact (NYSE: G) is an advanced technology services and solutions company that delivers lasting value for leading enterprises globally. Through our deep business knowledge, operational excellence, and cutting-edge solutions we help companies across industries get ahead and stay ahead. Powered by curiosity, courage, and innovation, our teams implement data, technology, and AI to create tomorrow, today. Get to know us at genpact.com and on LinkedIn, X, YouTube, and Facebook

Inviting applications for the role of Associate - Data science and Analytics

Work location: Hyderabad

Shift: US Shift

The Campaign Management Specialist (Ad Trafficker) is a critical technical role responsible for the end-to-end execution and optimization of digital advertising campaigns. You will ensure

seamless revenue delivery through meticulous technical setup, rigorous Quality Assurance (QA), and proactive troubleshooting. This role requires a blend of technical expertise and high-level collaboration to bridge the gap between media planning and successful campaign delivery.

Responsibilities

• End-to-End Execution: Manage the full lifecycle of campaign setup, including creative trafficking, pixel implementation, and QA for Native and Cross-device placements
• Technical Troubleshooting: Identify and resolve creative discrepancies, tracking failures and reporting gaps; proactively escalate technical risks to minimize delivery impact
• Performance Monitoring: Analyze daily delivery metrics against media plans to ensure full pacing and performance; produce polished weekly/monthly client reports.
• Stakeholder Liaison: Act as the primary technical point of contact between QA, Account Management, and Client Success teams to provide real-time updates and milestone reports.
• Operational Excellence: Maintain and update SOPs and workflow documentation; lead the testing of new ad products, features, and beta releases.
• Third-Party Alignment: Facilitate 3P data sharing and ensure all formatting adheres to strict client and industry standards.

Required Skills & Qualifications

• Experience: 1+ years of hands-on Ad Trafficking experience within the digital advertising ecosystem.
• Technical Proficiency: Expert-level knowledge of Ad Servers (e.g., GAM, Campaign Manager 360), trafficking tools, and 3P tagging/tracking (e.g., IAS, DoubleVerify, MOAT).
• Analytical Rigor: Advanced Excel skills (Pivot Tables, VLOOKUPs) and the ability to interpret complex datasets for performance insights.
• Programmatic Knowledge: Direct exposure to DSP/SSP environments and programmatic buying workflows is highly preferred.
• Communication: Exceptional verbal and written communication skills, with the ability to translate technical issues into client-friendly language.
• Adaptability: Proven ability to thrive in a fast-paced environment; willingness to work in 24/7 rotational shifts, including weekends and holidays.
• Precision: An uncompromising eye for detail and the ability to follow complex checklists without error

Why join Genpact?

• Be a transformation leader Work at the cutting edge of AI, automation, and digital innovation
• Make an impact Drive change for global enterprises and solve business challenges that matter
• Accelerate your career Get hands-on experience, mentorship, and continuous learning opportunities
• Work with the best Join 140,000+ bold thinkers and problem-solvers who push boundaries every day
• Thrive in a values-driven culture Our courage, curiosity, and incisiveness - built on a foundation of integrity and inclusion - allow your ideas to fuel progress

Come join the tech shapers and growth makers at Genpact and take your career in the only direction that matters: Up.

Lets build tomorrow together.

Genpact is an Equal Opportunity Employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability or any other characteristic protected by applicable laws. Genpact is committed to creating a dynamic work environment that values respect and integrity, customer focus, and innovation.

Furthermore, please do note that Genpact does not charge fees to process job applications and applicants are not required to pay to participate in our hiring process in any other way. Examples of such scams include purchasing a 'starter kit,' paying to apply, or purchasing equipment or training.