Data Analyst, Marketing

About The Company

Fora Financial is a leading provider of flexible financing solutions to small and medium-sized businesses across the United States. Established in 2008, the company has successfully supported over 55,000 businesses nationwide, distributing nearly $5 billion in capital to help clients manage cash flow, fund expansion, and cover operational expenses. Leveraging proprietary technology, Fora Financial offers a streamlined funding process that can deliver capital in as little as 24 hours, significantly faster than traditional bank loans. With a growth-oriented mindset, the company has expanded from a small Manhattan startup to a dynamic organization of nearly 200 employees, fostering a culture of collaboration, innovation, and customer-centricity. Fora Financial prides itself on its partner-centric approach, customizing funding solutions to meet the unique needs of each client, and maintaining a casual yet professional work environment that encourages growth, teamwork, and success.

About The Role

We are seeking a detail-oriented and analytical Marketing Data Analyst to join our team. In this role, you will support marketing and sales initiatives within a fast-paced financial services environment by analyzing large datasets to generate actionable insights. Your primary focus will be on optimizing marketing tactics, improving customer acquisition and retention strategies, and enhancing overall media performance. You will work closely with cross-functional teams to develop dashboards, reports, and analytical models that measure the effectiveness of marketing campaigns across channels such as email, digital, social media, and direct mail. Your expertise in SQL, data visualization tools, and statistical analysis will be instrumental in identifying audience segments, measuring campaign performance, and informing strategic decision-making. This role offers an exciting opportunity to influence marketing strategies through data-driven insights, contributing directly to the company's growth and customer engagement efforts.

Qualifications

• Bachelor’s degree in Mathematics, Statistics, Economics, Finance, Data Science, Computer Science, or a related quantitative field
• 1–3 years of experience in data analysis, revenue analysis, or marketing analytics
• Strong analytical and problem-solving skills with high attention to detail
• Excellent communication skills for conveying insights to both technical and non-technical stakeholders
• Proficiency in SQL for data querying and analysis
• Experience with reporting and analytics in Microsoft Excel or Google Sheets
• Experience building and maintaining dashboards in Tableau, Power BI, or similar BI tools
• Knowledge of data validation, data cleaning, and data governance best practices
  
  

Responsibilities

• Analyze performance metrics across various marketing channels including email, social media, digital advertising, and direct mail to identify trends and opportunities for improvement
• Write and optimize complex SQL queries to extract, merge, clean, and validate large datasets supporting accurate reporting and analysis
• Develop and maintain dashboards and reports to track key marketing KPIs, pipeline impact, and return on investment
• Design and execute A/B tests, lift studies, and cohort analyses to evaluate the effectiveness of marketing tactics and campaigns
• Partner with marketing, sales, and product teams to define KPIs, develop analytical approaches, and deliver actionable insights
• Monitor data quality and ensure accuracy across CRM, analytics platforms, and marketing tools
• Document data logic, assumptions, and metric definitions to ensure consistency and scalability of analytics efforts
• Support continuous improvement of data collection processes and reporting frameworks
  
  

Benefits

• Competitive base salary ranging from $70,000 to $90,000 based on experience
• Attractive company subsidized Medical, Dental, and Vision insurance plans
• 401(k) plan with company matching contributions
• Life insurance coverage provided at no cost to employees
• Flexible Spending Accounts for Healthcare and Dependent Care
• Hybrid or remote working arrangements to support work-life balance
• Opportunities for professional growth and development within a dynamic organization
• A collaborative and inclusive work environment that values diversity and innovation
  
  

Equal Opportunity

Fora Financial is an Equal Opportunity Employer. We are committed to fostering a diverse and inclusive workplace where all individuals are treated with respect and dignity. We do not discriminate based on race, color, religion, sex, gender identity, sexual orientation, national origin, disability, age, veteran status, or any other legally protected status under applicable laws. We provide reasonable accommodations for qualified individuals with disabilities throughout the application process.