Data Analyst

Job Description

Role: Data Analytics Intern ? Marketing Location : Andheri, Mumbai Department : Growth & Marketing Stipend: 8 K - 12 K About Us : InCred Money was launched in May 2023 with the acquisition of Orowealth, one of the pioneers of the digital wealth ecosystem and a leading investment platform with an AuM of ?1,150+ Cr. Under the InCred fold, InCred Money benefits from a deep network of issuers and industry-leading credit & risk assessment capabilities. This positions us advantageously in making alternate assets accessible, trustworthy, and lucrative for investors. Responsibilities: Collect, clean, and analyse marketing and campaign data from various sources including Google Analytics, CRM systems, and social media platforms. Measure and report performance of digital marketing campaigns, providing actionable insights to optimize ROI and engagement. Work closely with the marketing team to identify data-driven trends and audience behaviours that inform strategy and creative decisions. Build dashboards and visualizations to track campaign performance, website traffic, and user acquisition metrics. Support A/B testing and conversion tracking to enhance marketing effectiveness. Assist in preparing periodic reports and presentations for leadership review. Collaborate with cross-functional teams to ensure alignment of analytics goals with overall marketing objectives. Qualifications: Strong analytical and quantitative skills with proficiency in Excel and data visualization tools (Power BI, Tableau, or Google Data Studio preferred). Familiarity with marketing metrics (CTR, CPC, conversion rates, engagement metrics, etc.). Basic understanding of Google Analytics, Google Ads, and/or Meta Business Suite. Working knowledge of SQL or Python for data analysis is an added advantage. Excellent problem-solving abilities and attention to detail. Strong verbal and written communication skills. Ability to manage multiple projects and deliver insights within deadlines.