Data Analyst, Digital & Performance
Actively Reviewing the Applications5WPR
On-site
Posted 2 days ago
•
Apply by June 15, 2026
Job Description
We are seeking a Data Analyst to join 5W’s growing Digital team. This role will support measurement, reporting, and performance analysis across PR, influencer, social, and paid media programs. The Analyst will play a critical role in helping translate data into actionable insights, enabling smarter decision-making across client work and internal strategy.
This is an execution-focused role with exposure to multiple disciplines, ideal for someone who is analytically strong, detail-oriented, and eager to grow within an integrated communications environment.
Here’s What You’ll Be Doing
Performance Measurement & Reporting
This is an execution-focused role with exposure to multiple disciplines, ideal for someone who is analytically strong, detail-oriented, and eager to grow within an integrated communications environment.
Here’s What You’ll Be Doing
Performance Measurement & Reporting
- Support development and maintenance of reporting frameworks across PR, influencer, social, and paid programs
- Build and manage recurring reports (weekly, monthly, campaign wrap-ups) with clear, client-ready insights
- Ensure data accuracy, consistency, and integrity across platforms and dashboards
- Assist in tracking KPIs tied to awareness, engagement, traffic, conversion, and revenue impact
- Analyze campaign performance and identify trends, patterns, and optimization opportunities
- Translate complex data into clear, actionable insights for internal teams and clients
- Support testing frameworks (A/B testing, creative testing, audience segmentation) and analyze results
- Identify opportunities to improve efficiency, performance, and ROI across channels
- Help build and maintain dashboards (e.g., Looker, Tableau, GA4, platform-native tools)
- Aggregate data from multiple sources (social, influencer platforms, paid media, web analytics) into cohesive views
- Assist in evolving how the agency visualizes and communicates performance
- Partner with PR, influencer, social, and paid teams to ensure measurement is aligned to program goals
- Support new business efforts by contributing data, benchmarks, and performance narratives
- Help educate teams on metrics, reporting best practices, and performance interpretation
- Maintain organized data systems and documentation
- Stay current on analytics tools, platform updates, and measurement trends
- Support ad hoc analysis requests as needed
- 2–4 years of experience in analytics, digital marketing, or a related field (agency experience a plus)
- Strong analytical skills with the ability to interpret and synthesize data
- Experience with tools such as Google Analytics (GA4), Excel/Google Sheets, and/or BI tools (Tableau, Looker, etc.)
- Familiarity with social, influencer, and paid media metrics
- Detail-oriented with strong organizational skills
- Ability to communicate data clearly to non-technical audiences
- Eagerness to learn and grow within a fast-paced agency environment
- Competitive salary with comprehensive benefits & wellness programs including partnership with ClassPass!
- Flexible PTO
- Summer Fridays and Winter, Spring, and Fall Fridays too!
- Hybrid work model offering flexibility and work-life balance
- Expanded parental leave and family planning support
- Continuous learning through “5W University” and development initiatives
- Student Loan Reimbursement
- Professional Development Support
- Exclusive access to season tickets for pro sports teams along with Broadway shows, and more!
- Charitable giving, including matching donations
Required Skills
Digital Marketing
Data Analysis
Reporting
Documentation
Maintenance
Tableau
Looker
Interpretation
KPIs
Google Analytics
A/B Testing
Continuous Learning
Testing
Spring
Analytics
Google Sheets
Performance Analysis
Segmentation
Paid media
Creative testing
Data systems
Testing frameworks
Measurement
Dashboards
Analytics tools
Sheets
Reimbursement
Reporting Support
BI Tools
Performance measurement
Professional Development
Audience segmentation
GA4
Insight
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