Creative Strategist

About Rage Theory

Rage Theory is a growth-focused marketing partner working with D2C and consumer brands across India, the US, and the Middle East. Strategy, creative, and performance marketing work together under one team. We build systems that grow brands through measurable outcomes, not just good-looking content.

About the Role

We're hiring a Creative Strategist to lead creative thinking across client accounts. You'll be the person who connects brand positioning to content that performs. Not just ideas, but structured creative direction that feeds paid media, organic social, and UGC production.

Key Responsibilities

• Develop creative strategies, campaign concepts, and content directions for D2C brands
• Build content pillars, hooks, and messaging frameworks across Instagram, Meta Ads, and short-form video
• Write clear, actionable creative briefs for designers, editors, and UGC creators
• Ideate reels, static creatives, UGC concepts, and ad hooks
• Analyse content and creative performance and use data to refine direction
• Work closely with the performance marketing team to align creative with paid strategy
• Participate in client strategy sessions and present recommendations confidently

What We're Looking For

• 1 to 3 years of experience in creative strategy, content strategy, or social media
• Strong understanding of Instagram, short-form content, and what makes paid creative work
• Sharp writing and storytelling skills across formats
• Ability to think strategically and execute without hand-holding
• Familiarity with D2C brands and consumer behaviour
• High ownership and ability to manage multiple accounts simultaneously

What This Role Is Not

• Not a graphic design role
• Not a video editing role
• Not a community management role

How to Apply

Send your application to [email protected] with your resume, a brief note on why you're interested, and one campaign or piece of content you've worked on and why it worked.

• Subject line: Creative Strategist Application - [Your Name]