Creative Strategist

We're hiring 3 Creative Strategists — Calicut (1) & Coimbatore (2).

₹30,000 – ₹50,000 / month, based on experience · On-site · Full-time . KINFRA, Calicut & Kamsys, Saravanampatti, Coimbatore

At NaturaX, we believe clear skin isn't a luxury. It's a right.

We are a doctor-led Ayurvedic D2C skincare brand purpose-built for the 100+ million Indians living with chronic skin conditions — psoriasis, eczema, and dermatitis. Founded by three alumni of IIM Lucknow and NIT, our formulations are rooted in Ayurvedic tradition, validated through clinical practice. We don't just treat skin. We treat people — with protocols built around their condition, their body, and their life.

Rooted in Kerala's botanical heritage, we're scaling nationally and into the Middle East — with offices in Calicut and Coimbatore and a Bangalore facility on the way.

The content layer that makes this mission visible is what we're building now. Not a fixed playbook. A living engine that earns trust before someone has spoken to a doctor — and keeps earning it.

This role is for someone who: → Actively researches what's working across Meta (Facebook & Instagram) and YouTube — and brings new ad and organic formats into the pipeline before the rest of the category catches on → Writes ad scripts that stop a scroll, earn trust fast, and move someone toward a consultation — within the real constraints of healthcare advertising → Writes organic scripts for doctor-led reels, condition explainers, and patient stories with the same discipline → Manages content calendars and communities across Instagram, Facebook, and YouTube → Keeps the brand voice consistent, warm, and clinically grounded across every format

This is not a role for someone who executes what they're told and waits for the next brief.

What we're looking for: 2–3 years in content, social media, or brand communication. Strong writers who've grown into creative research, scripting, and social — not the other way around. Demonstrated curiosity about formats is non-negotiable. Experience in health or wellness is an advantage. Knowledge of SEO or AEO is a bonus.

Language requirements: → Calicut — Malayalam + English, mandatory → Coimbatore — Tamil + English, mandatory · Kannada is a bonus

Native writing ability, not translation. Your regional language sample is part of the application.

To apply, send two things to [email protected]

1. A writing sample in your regional language — a script, a caption series, a creative you're proud of
2. Tell us about a content format you think is underrated in the health space — what it is, why it works, and how you'd use it

Subject line: Creative Strategist — [Your Name] — [Calicut / Coimbatore]

View the complete and detailed Job Description here: https://docs.google.com/document/d/1cGPCCXE7cMXHds2A4inwVZGC6SBDi6hbaIemjz8TLf4/edit?usp=sharing