Creative Lead - GenAI

ROLE MISSION

You will use a combination of platforms to deliver high quality, high performing videos to either enterprise clients or small businesses. This comes with a few exciting challenges.

The art of making ads is still an art, and you will will need to master the very latest GenAI models to discover insights, align copy, generate and edit narratives and finally produce advertising that captures attention and converts people to purchase.

Awareness of GenAI technology has exploded over the last 12 months - and with it a whole new world has opened up in advertising. And we want to ensure we take a leadership position in the quality and impact of GenAI advertising.

You will need some experience with GenAI tools and what they can do for brands, the advertising industry and for marketing clients - as well as the optimism, energy and grit to pursue this day-to-day. Doing this successfully will deliver impact for our clients and fame for your work, as well as make you one of the leading voices of the GenAI revolution.

What You Will Be Doing In Your Role

Your Day-to-Day

• Develop videos for Instagram, YouTube, and other platforms in response to client briefs.
• Take client briefs through all steps including insight, concept, copy, image & video generation and final creative assembly using different GenAI models and techniques.
• Where necessary, supplement GenAI creative work with manual retouching to achieve client requirements.
• Work with our client consulting team to understand and shape client briefs, respond to client feedback and meet client requirements for GenAI (incl. quality, speed & scale) I.E. 1 brief/day.
• Work with our team to actively explore and implement new GenAI techniques to maintain and elevate the quality of our work.
• Reporting to founders.

Your Responsibilities Your KPIs will be linked to the following:

• Quality and client satisfaction of GenAI deliverables.
• Rate of delivery of client briefs
• Creation of knowledge and expertise in use of GenAI and sharing of this knowledge with other creatives.

What Skills Will Help You Be Successful

Please be prepared to showcase your portfolio!

• 2-3 years’ experience in advertising creative development.
• Experience with GenAI tools such as ChatGPT, Midjourney, Kling, Higgsfield, Adobe Firefly, etc
• Proficiency in Adobe Creative Cloud especially - Premiere Pro, After Effects etc. 
• Experience with GenAI techniques such as model selection & prompting.
• Experience using GenAI to deliver real-world advertising creative.
• Good personal communication and management skills.
• Preference for candidates who have prior agency experience.
• A collaborative and team-oriented attitude with optimism about the role of GenAI in creativity.

What We Offer

• Growth Opportunity: Join one of India's upstarts in the marketing agencies during an exciting expansion phase
• Creative Freedom: Autonomy to experiment with new strategies and lead innovative campaign approaches
• Industry Access: Work directly with leading brands across diverse industries
• Collaborative Culture: Be part of a high-performance team that values collaboration, innovation, and shared success
• Meaningful Work: Create campaigns that not only drive business results but also shape culture and conversations

Ready to Apply?

If you're passionate about the intersection of creativity and strategy, thrive in fast-paced environments, and want to shape the future of creativity, we'd love to hear from you.