Creative Director – Growth & Social Media

Creative Director – Growth & Social Media

Location: Bangalore (On-site)

Experience: 8–15 Years

Type: Full-time

About the Role

We are looking for a Creative Director who can own and scale our entire social media growth engine across platforms like YouTube, Instagram, and emerging channels.

This is not a traditional creative role — this is a revenue-impacting leadership role where creativity meets performance marketing.

You will be responsible for building high-conversion content systems, leading large creative teams, and ensuring every piece of content drives engagement, brand recall, and admissions/sales impact.

Key Responsibilities

1. Social Media Growth Ownership

• Own end-to-end growth strategy for platforms like:
• YouTube (long-form + shorts)
• Instagram (reels, carousels, stories)
• Other emerging channels (LinkedIn, etc.)
• Drive organic growth, engagement, and lead generation
• Build scalable content funnels aligned to admissions/sales goals

2. Content Strategy & Storytelling

• Lead the creation of high-impact storytelling formats
• Develop content that:
• Hooks within first 3–5 seconds
• Retains audience till end
• Drives clear CTA (enquiry, signup, etc.)
• Translate complex concepts (AI, careers, outcomes) into simple, viral narratives
• Create repeatable formats (series, frameworks, viral loops)

3. Creative Production Leadership

• Manage and scale cross-functional teams:
• Scriptwriters
• Video editors
• Shoots & production crew
• Designers (thumbnails, creatives)
• Oversee end-to-end pipeline:
• Ideation → Scripting → Shoot → Editing → Publishing
• Ensure speed + quality + consistency

4. Performance-Driven Creativity

• Build a data-first creative culture
• Analyze:
• CTR (thumbnails)
• Watch time
• Retention curves
• Conversion metrics
• Continuously iterate content based on performance insights
• Work closely with marketing & sales teams to align content with revenue goals

5. Brand & Content Positioning

• Define and evolve brand voice across platforms
• Ensure consistency in:
• Visual identity
• Messaging
• Tone of communication
• Position the brand as a category leader in edtech

What We’re Looking For

Must-Have Skills

• Proven experience in scaling YouTube/Instagram channels to large audiences
• Strong leadership experience managing creative + production teams
• Deep understanding of:
• Viral content mechanics
• Hooks, retention, storytelling frameworks
• Hands-on experience in:
• Scriptwriting
• Video production workflows
• Thumbnail and creative strategy
• Ability to think both creatively and analytically
• Btech is mandatory

Good-to-Have

• Experience in EdTech / D2C / high-growth startups
• Understanding of Gen Z audience behavior
• Experience in building content that drives revenue (not just views)
• Familiarity with tools:
• Premiere Pro / Final Cut
• After Effects
• AI video/content tools

Why Join Us

• Opportunity to build one of the largest education content engines globally
• Direct impact on brand growth and revenue
• Work on cutting-edge content in AI, careers, and future tech
• High ownership, high-visibility role