Creative Copywriter

Company Description

Founded in 2018, Beyoung.in is a fashion brand dedicated to making global fashion accessible and affordable for the youth of Bharat. We provide a diverse range of collections that blend style, comfort, and individuality, empowering young people to express their unique identities. With lines like Beyoung Basics for wardrobe essentials, Beyoung Xclusives for trendy global styles, and Beyoung Combos for customizable fashion options, we create an avenue where style meets affordability. At Beyoung, our mission is to bridge the gap between global fashion trends and the aspirations of India’s dynamic youth.

Role Description

We are seeking a full-time creative copywriter to join our team on-site at our Udaipur location. In this role, you will craft engaging and innovative copy across multiple channels, ensuring alignment with our brand voice. Your day-to-day responsibilities will include creating captivating product descriptions, writing compelling content for digital platforms, brainstorming creative advertising ideas, and collaborating with the design and marketing teams to develop impactful campaigns.

Key Responsibilities

• Create clear, concise, and engaging copy across multiple channels, including social media, performance ads, WhatsApp, push notifications, SMS, website/app, video scripts, and marketing campaigns.
• Adapt writing style, tone, and structure based on platform, audience behavior, and communication objective.
• Develop high-impact hooks, campaign messaging, and storytelling for product launches, sales, and brand initiatives.
• Contribute ideas and actively participate in creative brainstorming for campaigns and content strategies.
• Write conversion-focused copy that drives engagement, clicks, and sales across channels.
• Collaborate with cross-functional teams (design, performance marketing, social media, product) to ensure consistent and effective communication.
• Understand customer behavior, preferences, and trends to create relevant and relatable content.
• Stay updated with fashion trends, pop culture, digital trends, and competitor communication.
• Proofread and edit content to ensure accuracy, clarity, and alignment with brand guidelines.
• Manage multiple projects simultaneously while meeting deadlines in a fast-paced environment.
• Continuously optimize content based on performance metrics such as CTR, open rates, and conversions.

Qualifications and Requirements:

• Bachelor’s degree in English, communications, marketing, or any field.
• At least 2 years of experience as a copywriter or in a similar role.
• Strong writing and editing skills with excellent attention to detail.
• Good understanding of branding, marketing principles, and consumer psychology.
• Familiarity with performance marketing and conversion-driven writing.
• Basic understanding of SEO and digital content best practices.
• Ability to think creatively while also being data-driven and result-oriented.
• Strong collaboration skills and ability to work in a fast-paced team environment.
• Proficient in AI & content management tools.
• A good portfolio showcasing multichannel copywriting and campaign work.
• Excellent time management and organizational skills.

📩 To apply, send your resume to [email protected]

 Subject Line: Be as creative as possible