Creative & Content Lead

Job Description

About Green Fortune GreenFortune Windows and Doors India?s fastest-growing fenestration brands, transforming living spaces with innovative, design-led window and door solutions. Headquartered in Hyderabad, we?ve completed 800+ projects through a network of 150+ fabricators across 100+ locations nationwide. Our proprietary and tech-first approach (PartnerGate) has made us a preferred partner for businesses and a trusted brand for customers in the segment. Backed by $5.55 million in funding from Foundamental, Titan Capital, Incubate Fund India, Partners Fund Japan, Superb Capital, and MamaEarth founder Varun Alagh, we are scaling rapidly. Role Overview We are seeking a Creative & Content Lead to own the visual identity, storytelling, and content strategy that will strengthen Green Fortune?s position as the most distinct windows & doors brand in India. This role combines brand guardianship, content creation, and creative ownership across paid, owned, and earned channels. Key Responsibilities Brand Identity & Guidelines Ensure the brand?s visual identity and tone is consistently extended across all touchpoints Act as the custodian of design consistency, tone, and visual language. Ensure that the brand evolves over time in line with consumer expectation Organic Social Media Plan and execute the organic social media content calendar across platforms. Build a strong brand community and drive engagement through innovative content formats Prior Experience in building and scaling organic social media presence is a strong plus. Team Management Lead, mentor, and manage a team of in-house creatives (designers, copywriters, content producers) and external agencies/freelancers Ensure high-quality output and cost efficient project delivery across all creative functions Sales Enablement Assets Create compelling creative assets for sales: ad creatives, brochures, standees, product catalogues, merchandise, and event collateral Support the sales team with visually engaging presentations and material Develop emailers, WhatsApp creatives, and other touchpoints to nurture leads and generate referral from existing customers. Influencer & Brand Partnerships Identify, engage, and collaborate with influencers aligned with Green Fortune?s brand ethos. Build a roaster of barter and paid influencers to expand brand reach Build partnerships with other lifestyle, design, and sustainability brands for co-marketing initiatives Requirements 5-7 years in creative and content marketing, or brand communications, preferably in home d?cor, interiors, building material brands. Or if you have managed brands in this category from an agency. Proven ability to manage and inspire creative teams while maintaining brand integrity. Strong design sensibility with the ability to brief and work with creative agencies/freelancers. Hands-on experience in content planning and asset creation. Track record in building brand presence through social media, especially organic growth. Ability to look at data and recraft creative strategies to drive desired outcomes