Copywriter

Role Overview

We are looking for a creative and performance-driven Copywriter to join the marketing team of one of our clients. In this role, you will craft compelling, consumer-centric content across digital, social, performance marketing, PR, and brand communication channels. You will play a key role in translating complex health and wellness concepts into engaging, easy-to-understand content that educates, inspires, and drives action.

The ideal candidate is a strong storyteller with experience creating high-converting ad copy, video scripts, editorial content, and brand narratives. You will collaborate closely with marketers, designers, healthcare experts, and leadership teams to build impactful campaigns that strengthen our client's position as India's most trusted precision health platform.

Responsibilities

• Write compelling copy for Meta ads, social media, advertisements, landing pages, emailers, blogs, website content, and marketing campaigns.
• Develop engaging health and wellness content that simplifies complex topics for consumers.
• Write ad scripts for digital campaigns, performance marketing creatives, founder-led videos, expert videos, podcasts, and brand films.
• Create high-converting ad hooks, CTAs, video scripts, and campaign messaging across platforms.
• Draft PR articles, thought leadership pieces, press releases, and media communication materials.
• Ensure consistency in brand voice and messaging across all touchpoints.
• Collaborate with designers, marketers, doctors, nutritionists, and subject matter experts to create impactful content.
• Conduct research on health, wellness, nutrition, gut health, and consumer behavior trends.
• Contribute to content strategy and campaign ideation.

Requirements

• 2–5 years of experience in copywriting, content writing, or creative writing.
• Strong portfolio showcasing advertising copy, campaign work, scripts, blogs, and long-form content.
• Experience writing ad scripts, video content, and performance marketing creatives.
• Ability to write both short-form, conversion-focused copy and long-form editorial content.
• Experience writing PR articles, press releases, or thought leadership content is preferred.
• Excellent command of English with strong storytelling abilities.
• Ability to translate scientific or technical information into consumer-friendly content.
• Strong attention to detail and understanding of content strategy.
• Experience in health, wellness, healthcare, or D2C brands is a plus.

Key Skills

• Copywriting & Creative Writing
• Content Strategy & Storytelling
• Performance Marketing Copy
• Ad Script & Video Script Writing
• Social Media Content Creation
• Landing Page & Website Copywriting
• Email Marketing & CRM Content
• PR Writing & Thought Leadership Content
• Research & Consumer Insights
• Brand Communication & Messaging
• Editing & Proofreading
• Health & Wellness Content Writing
• Campaign Ideation & Creative Thinking
• SEO Content Writing
• Cross-functional Collaboration

Interview Process

HR Screening → Assignment → Discussion with Creative Lead → Final Round with Marketing Head