Copywriter (Social)

NOTE: please don't apply if you aimlessly use ChatGPT for every part of the creative process. We are pro-AI but not for replacing creativity. 

We're Hiring: Copywriter

Location: South Delhi (in-office)

Type: Full-Time

Salary: Competitive, based on experience

About Us

The Brand Brew is a content-first creative agency. Our work sits at the intersection of brand thinking, internet culture, craft, and high-speed production. From hospitality to F&B to lifestyle to tech, we make scroll-stopping content, sharp campaigns, brand IPs, and ads people actually remember. 100+ brands, all growth through organic content.

If you love storytelling, speak internet culture like a native tongue, and can switch between long-form strategy and crisp short-form copy, you'll fit right in.

What You'll Do

Writing

• Write high-impact copy across formats: reel scripts, captions, campaigns, ads, website copy, emails, brand films, pitch decks
• Build hooks, narratives, and repeatable IP-led content formats for brands
• Write clean, tight, effective copy with zero fluff

Brand Thinking

• Deeply understand each brand's tone, audience, and category
• Develop messaging frameworks and storytelling styles for clients
• Collaborate with strategy and design to shape campaigns end-to-end

Culture and Platforms

• Keep a real pulse on what's working on Instagram, TikTok, YouTube, and X
• Understand how creative decisions drive performance, not just engagement
• Bring strong references and proactive ideas to every brainstorm

Ownership

• Own quality and deadlines fully
• Maintain consistency in a fast production environment

Who You Are

• A thinker and a doer, equally strong at ideation and execution
• Fluent in pop culture and modern consumer psychology
• Able to write in multiple tones: witty, emotional, premium, minimal, narrative
• Obsessive about craft: structure, hooks, rhythm, phrasing
• Self-driven and hungry to work on high-quality brands

Must-Have Skills

• Strong command over English (Hinglish fluency is a plus)
• Idea-first thinking with tight, distinctive execution
• Deep understanding of reels and short-form storytelling
• Comfort working directly with designers, editors, strategists, and founders
• Strong research and referencing ability

On AI

We use AI daily. As a thinking partner for research, iteration, and speed. Not as a ghostwriter. You should know how to use tools like Claude or ChatGPT to sharpen your thinking, and know exactly when not to. If your portfolio reads like a prompt output, don't apply.

Bonus Points

• Experience scripting ads or branded video content
• Background in lifestyle, hospitality, F&B, beauty, D2C, or agencies
• Ability to think visually
• A portfolio with 10 to 15 strong, varied pieces

Why Join Us

• Top-tier brands across hospitality, lifestyle, F&B, and tech
• Creative freedom, mentorship, and exposure to high-level strategy
• A culture of speed, excellence, and ownership, not micromanagement
• Work that actually travels across the internet

NOTE AGAIN: Please don't apply if you aimlessly use ChatGPT for every part of the creative process. We are pro-AI but not for replacing creativity.