Copywriter

Location: Kochi

Language : Malayalam & English

Experience: 1–3 Years

Type: Full-time

Reporting to: Performance Marketing & Strategy Team

Must Haves : High level of common sense and sense of humour.

About Equal Stories.

Equal Stories is a digital-first marketing agency built on one belief: Collaboration is the future.

We help brands grow by combining clear thinking, strong storytelling, and measurable performance—not vanity metrics.

Role Overview

We’re looking for a Direct Response Copywriter who understands one thing clearly:

Copy exists to move people to action. And write copy that does it.

This role is ideal for someone who can write persuasive, performance-driven copy for e-commerce and lead-generation campaigns, and work closely with media buyers, designers, and strategists to improve conversions across the funnel.

• Write high-converting ad copies for Meta, Google, YouTube, LinkedIn, and other paid platforms
• Develop hooks, headlines, primary text, and CTAs aligned to funnel stages (TOF / MOF / BOF)
• Create multiple copy angles for testing and optimisation

• Write performance-driven e-commerce copy for:
• Product ads (D2C & marketplace-focused)
• Product descriptions (conversion-first, not generic)
• Offer-led creatives, launches, and sale campaigns
• Retargeting and retention campaigns
• Translate product features into clear benefits and buying triggers
• Support CRO-focused landing pages and product pages with persuasive copy

• Work closely with the performance marketing team to align copy with targeting, creatives, and campaign goals
• Collaborate with designers and video editors so copy and visuals work together, not in silos
• Participate in brainstorming sessions for campaign ideas, offers, and messaging angles

• Use campaign performance data to refine and improve copy
• Understand what drives CTR, conversions, AOV, CPL, CPA
• Iterate fast—performance matters more than perfection
  

• 1–3 years of experience as a copywriter (agency experience preferred)
• Strong understanding of digital platforms and performance marketing ecosystems
• Experience writing conversion-focused copy, not just brand or social captions
• Ability to think like a marketer and write like a persuader
• Comfortable working in a fast-paced agency environment with quick feedback loops
• Clear communication, structured thinking, and a collaborative mindset
  

• Direct response ad copywriting
• E-commerce copy (product ads, descriptions, offers, retargeting)
• Funnel-based messaging & CTAs
• Audience and competitor research
• Strong command of English (regional language skills are a plus)
  

• Experience with D2C or marketplace brands (Amazon, Flipkart, Shopify, etc.)
• Understanding of landing page logic and CRO principles
• Exposure to A/B testing and performance optimisation
• Ability to write short-form video scripts for performance ads
  

• Work on brands we love working with. Bet you too would.
• Witness and participate in the process of how copy directly impacts revenue and growth
• Collaborate with a team that drinks tea and eat biscuits