Content Writer

Company Description

Praxis360 Marketing Pvt. Ltd. is a healthcare marketing company dedicated to supporting doctors in building and growing their online presence. The team focuses on genuine, patient-centered marketing strategies that combine empathy with deep industry expertise. Praxis360 recognizes that every doctor’s journey is unique and tailors solutions to reflect each practitioner’s values, strengths, and practice identity. By emphasizing authenticity and patient-centric messaging, Praxis360 helps healthcare professionals connect meaningfully with current and potential patients. The company offers customized strategies designed to create trust, enhance visibility, and support sustainable practice growth.

Role Description

This is a full-time, on-site Content Writer role based in Nagpur. The Content Writer will create clear, engaging, and accurate content for websites, blogs, social media, and marketing collateral tailored to healthcare professionals. Daily responsibilities include conducting research on medical topics and healthcare trends, drafting and optimizing web content, and ensuring all material aligns with brand voice and patient-centric messaging. The role involves collaborating with marketing strategists and designers to support content campaigns, reviewing and proofreading copy for clarity and compliance, and updating existing content to improve performance and relevance. The Content Writer will also contribute ideas for content strategy, SEO-focused topics, and storytelling approaches that help doctors build trust and authority online.

Qualifications

• Strong Web Content Writing and general Writing skills to produce clear, accurate, and audience-focused healthcare content.
• Ability to contribute to Content Strategy, including ideation, planning, and structuring content aligned with marketing goals.
• Proficiency in Research to gather reliable information from credible medical and healthcare sources.
• Attention to detail in Proofreading to ensure error-free, consistent, and compliant content.
• Excellent command of written English with the ability to simplify complex medical concepts for patients.
• Prior experience in healthcare, medical, or agency-based content writing is an advantage.
• Familiarity with basic SEO principles and digital marketing concepts is preferred.
• Bachelor’s degree in English, Journalism, Communications, Marketing, or a related field (or equivalent practical experience).
• Ability to work collaboratively on-site in Nagpur, manage multiple projects, and meet deadlines.