Content Writer
Instarama
Job Description
Instarama is a technology-driven company building innovative digital products across multiple domains. Our projects, including Fanso and Pinlearn, focus on creating scalable, user-centric platforms that deliver engaging digital experiences. We are passionate about combining technology, creativity, and content to build strong online brands and meaningful customer engagement.
Key Responsibilities- Write clear, engaging, and SEO-friendly content for websites, landing pages, blogs to generated leads and product visiblity.
- Research industry trends, competitor content, and target audience behavior
- Create informative and user-focused content aligned with brand objectives
- Proofread and edit content to ensure clarity, accuracy, and consistency
- Collaborate with marketing, product, and design teams to develop effective content strategies
- Optimize content using SEO best practices and keyword research
- Maintain brand voice and consistency across all digital platforms
- Assist in developing content ideas for user engagement and platform growth
- 0.6–2 years writing long-form content (blogs, articles, guides)
- Demonstrable ability to write for non-technical audiences without dumbing down complex topics
- Functional SEO knowledge: keyword placement, search intent matching, internal linking logic
- Can research unfamiliar verticals quickly and produce a first draft with minimal briefing
- Familiarity with at least one of: SaaS, EdTech, creator economy, or adult/digital platforms
- Comfortable with editorial feedback and iterative rewrites under deadline
- Bachelor’s degree in English Communications, Marketing, or a related field
- Prior experience writing for tech products, startups, or digital platforms is an advantage
- Opportunity to work on innovative digital products and fast-growing platforms
- Collaborative and growth-focused work environment
- Exposure to content strategy, branding, and digital marketing
- Career growth opportunities in content and product marketing
Work Location: Bengaluru, Karnataka
Employment Type: Full-time
Work Mode: On-site
Address: 3rd floor, Kiadb Layout, Site no 126, RNS Plaza, 1, Doddanagamangala Rd, near Tech Mahindra Gate, Phase II, Konappana Agrahara, Karnataka 560100
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